Tomy
Challenge
Enhance and evolve their existing online platform to a higher level that allows them to obtain a national reach. Implement an integrated platform with management and billing systems for the automation of its operational processes. Improve the user experience by reflecting the company's extensive catalog in a platform that captures its trajectory and relevance in the region.
Enhance and evolve their existing online platform to a higher level that allows them to obtain a national reach. Implement an integrated platform with management and billing systems for the automation of its operational processes. Improve the user experience by reflecting the company's extensive catalog in a platform that captures its trajectory and relevance in the region.
Solution
Design of a cutting-edge ecommerce platform, based on real user testing and built on state-of-the-art technology, such as VTEX, to generate a superior experience and achieve maximum operational efficiency. The objectives we pursued were: Renewal of the online sales channel. User experience focused design. ERP integration for optimizing operations. Generation of omnichannel presence.
Design of a cutting-edge ecommerce platform, based on real user testing and built on state-of-the-art technology, such as VTEX, to generate a superior experience and achieve maximum operational efficiency. The objectives we pursued were: Renewal of the online sales channel. User experience focused design. ERP integration for optimizing operations. Generation of omnichannel presence.
Results
- During its launch month, commercial goals were exceeded, taking advantage of Children's Day campaign.
- UX mobile first design enabled 80% of sales to be made from cell phones.
- Product availability queries were reduced by 93%.
- During its launch month, commercial goals were exceeded, taking advantage of Children's Day campaign.
- UX mobile first design enabled 80% of sales to be made from cell phones.
- Product availability queries were reduced by 93%.