Feb 16, 2024
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Completed
Sales Analytics Platform For A Chainsaw Manufacturer Brand
$100,000+
more 1 year
United States
2-5
Service categories
Service Lines
Web Development
Domain focus
Manufacturing
Transportation & Logistics
Challenge
The manufacturer has been working with dealers across the globe. It needed a custom web application that would allow its marketers to find dealers in a region, study them, and analyze local markets.
Our client had a platform that could be the perfect base for the application. The platform used IBM Cognos BI to visualize dealer data on the map. However, at some point, it became evident that Cognos did not satisfy the needs of the new product.
The manufacturer has been working with dealers across the globe. It needed a custom web application that would allow its marketers to find dealers in a region, study them, and analyze local markets.
Our client had a platform that could be the perfect base for the application. The platform used IBM Cognos BI to visualize dealer data on the map. However, at some point, it became evident that Cognos did not satisfy the needs of the new product.
Solution
Our first scope of work on this project was all about adjusting Cognos. We cleared that scope swiftly, and the client began to increasingly allocate more tasks to us.
Soon Cognos’s capabilities proved limited. It did not allow us to display data on the map as required, add the requested data filters, configure heat map functionality, or map all dealers. Finally, we suggested rebuilding the product with a different technology stack. The client approved it, and the main stage of the project began.
We used varied charts and grids to visualize data based on set parameters and filters. For example, this allowed for demographic metrics to be superimposed on sales and sales reps’ KPIs to identify specific patterns.
Our first scope of work on this project was all about adjusting Cognos. We cleared that scope swiftly, and the client began to increasingly allocate more tasks to us.
Soon Cognos’s capabilities proved limited. It did not allow us to display data on the map as required, add the requested data filters, configure heat map functionality, or map all dealers. Finally, we suggested rebuilding the product with a different technology stack. The client approved it, and the main stage of the project began.
We used varied charts and grids to visualize data based on set parameters and filters. For example, this allowed for demographic metrics to be superimposed on sales and sales reps’ KPIs to identify specific patterns.
Results
The project took us a total of 2.5 years to complete, whereas the main stage of the development took one year. The rest of the time was dedicated to building additional features and support.
The software we have built allows the manufacturer to process around 30 million records of dealers, customers, and sales on a daily basis.
And the quantity has not been the only advantage. With the insights that the software enables, the company has been able to better understand its customers, their needs, and the specifics of each dealer. This has resulted in a more targeted approach to sales and partnerships, and, ultimately, revenue growth.
The project took us a total of 2.5 years to complete, whereas the main stage of the development took one year. The rest of the time was dedicated to building additional features and support.
The software we have built allows the manufacturer to process around 30 million records of dealers, customers, and sales on a daily basis.
And the quantity has not been the only advantage. With the insights that the software enables, the company has been able to better understand its customers, their needs, and the specifics of each dealer. This has resulted in a more targeted approach to sales and partnerships, and, ultimately, revenue growth.