Challenge
To launch their new hair product, luxury hair care brand Sachajuan sought a captivating 3D motion design animation that would highlight the product’s quality and appeal. Our team created an immersive 3D animation that featured lifelike textures, fluid particle simulations, and high-definition close-ups, optimised for multi-platform use.
To launch their new hair product, luxury hair care brand Sachajuan sought a captivating 3D motion design animation that would highlight the product’s quality and appeal. Our team created an immersive 3D animation that featured lifelike textures, fluid particle simulations, and high-definition close-ups, optimised for multi-platform use.
Solution
Our team collaborated closely with Sachajuan to ensure that every detail of the 3D motion design animation was aligned with their brand values. We included subtle yet powerful visual effects that highlighted the product’s benefits, while carefully selected transitions kept the viewer engaged.
Our team collaborated closely with Sachajuan to ensure that every detail of the 3D motion design animation was aligned with their brand values. We included subtle yet powerful visual effects that highlighted the product’s benefits, while carefully selected transitions kept the viewer engaged.
Results
Key elements in the animation included:
High-Definition Product Close-Ups: This highlighted the product’s quality and Sachajuan’s commitment to excellence in hair care.
Fluid Particle Simulation: We incorporated particle effects to represent the product’s nourishing properties, adding depth to the visual storytelling.
Custom Lighting and Shadows: By meticulously crafting the lighting, we brought out the product's texture and packaging details, which helped convey a sense of luxury and quality.
Key elements in the animation included:
High-Definition Product Close-Ups: This highlighted the product’s quality and Sachajuan’s commitment to excellence in hair care.
Fluid Particle Simulation: We incorporated particle effects to represent the product’s nourishing properties, adding depth to the visual storytelling.
Custom Lighting and Shadows: By meticulously crafting the lighting, we brought out the product's texture and packaging details, which helped convey a sense of luxury and quality.