Emerline Elevates Sales: Adobe Commerce Transformation

The American household goods distributor faced a significant challenge in modernizing its direct sales model. The existing legacy system could not provide an optimal E-commerce experience for their consultants. This limitation hindered the nationwide team of direct-to-consumer party consultants, making it essential to adopt a more responsive and feature-rich application and platform.

Emerline addressed the challenges through a two-stage project: Requirements gathering and UX design: Collaborative discussions were conducted with the customer's team to comprehensively understand the direct sales model. A tailored migration plan was developed, encompassing the specific requirements of the business model. User stories were carefully crafted, and an enhanced user experience was designed to cater to various devices. Adobe Commerce implementation and stakeholder collaboration

Ongoing project highlights include: Improved usability: The new platform enhances the user experience for consultants. Increased efficiency: Upgraded system boosts operational efficiency. Positive consultant feedback: Consultants express satisfaction.