Muhdo
Challenge
The client encountered significant roadblocks in delivering precise and timely results to end-users. The absence of a dedicated medium for result-sharing necessitated the development of an innovative mobile application alongside an e-commerce platform. Integration with third-party AI technologies and the need for continuous library updates further complicated the process. Additionally, the system had to meticulously track specific product IDs and correlate them with the corresponding purchasers, ensuring that the right genetic insights were delivered to the correct individuals. Any lapse in tracking or mis-association could have resulted in misinformation or the delivery of results to unintended recipients.
The client encountered significant roadblocks in delivering precise and timely results to end-users. The absence of a dedicated medium for result-sharing necessitated the development of an innovative mobile application alongside an e-commerce platform. Integration with third-party AI technologies and the need for continuous library updates further complicated the process. Additionally, the system had to meticulously track specific product IDs and correlate them with the corresponding purchasers, ensuring that the right genetic insights were delivered to the correct individuals. Any lapse in tracking or mis-association could have resulted in misinformation or the delivery of results to unintended recipients.
Solution
To address these challenges, the team conducted in-depth interviews, workshops, and comprehensive analyses of existing systems to gain a holistic understanding of the project scope. An end-to-end solution was crafted, comprising a mobile application and an e-commerce store. The mobile app, available on both Android and iOS, was designed to present complex DNA and epigenetic results in a user-friendly format. It supported multiple languages—including English, German, Dutch, and Lithuanian—ensuring global accessibility. Complementing the app, an e-commerce platform was established using WooCommerce integrated with WordPress to facilitate the purchase of genetic testing kits. Customised, roles-based protected APIs allowed seamless integration with third-party partners, while a centralised Superadmin portal provided administrative oversight for tracking Kit IDs. A robust Genetic Insights Generation Algorithm was developed in close collaboration with clinical researchers and scientists, ensuring that intricate genetic data was accurately interpreted. Moreover, AI functionalities were integrated for face age determination and brain health calculations, further enhancing the system’s capability to deliver personalised and precise health insights. By utilising agile methodologies, the team achieved a swift development turnaround, deploying customer-centric features in under two weeks and ensuring deployment flexibility for a faster time-to-market.
To address these challenges, the team conducted in-depth interviews, workshops, and comprehensive analyses of existing systems to gain a holistic understanding of the project scope. An end-to-end solution was crafted, comprising a mobile application and an e-commerce store. The mobile app, available on both Android and iOS, was designed to present complex DNA and epigenetic results in a user-friendly format. It supported multiple languages—including English, German, Dutch, and Lithuanian—ensuring global accessibility. Complementing the app, an e-commerce platform was established using WooCommerce integrated with WordPress to facilitate the purchase of genetic testing kits. Customised, roles-based protected APIs allowed seamless integration with third-party partners, while a centralised Superadmin portal provided administrative oversight for tracking Kit IDs. A robust Genetic Insights Generation Algorithm was developed in close collaboration with clinical researchers and scientists, ensuring that intricate genetic data was accurately interpreted. Moreover, AI functionalities were integrated for face age determination and brain health calculations, further enhancing the system’s capability to deliver personalised and precise health insights. By utilising agile methodologies, the team achieved a swift development turnaround, deploying customer-centric features in under two weeks and ensuring deployment flexibility for a faster time-to-market.
Results
The comprehensive solution has yielded transformative results in the healthcare domain. The integrated platform delivered an 11% revenue increase, with overall revenue rising from £18 million to £20 million. Sales of genetic testing kits had more than quadrupled, while user registrations grew by 44%, reflecting the platform’s success in expanding its reach and user engagement. The Genetic Insights Generation Algorithm proved effective in accurately interpreting complex epigenetic data, thereby reinforcing the trustworthiness and precision of the health insights provided. Furthermore, the personalised user experience—featuring customised reports, actionable recommendations, and tailored workout and nutrition planners—enabled the app to adapt dynamically to users’ evolving health goals. The agile approach had allowed for rapid developments, with new features and capabilities being deployed in less than two weeks, significantly accelerating the go-to-market process.
The comprehensive solution has yielded transformative results in the healthcare domain. The integrated platform delivered an 11% revenue increase, with overall revenue rising from £18 million to £20 million. Sales of genetic testing kits had more than quadrupled, while user registrations grew by 44%, reflecting the platform’s success in expanding its reach and user engagement. The Genetic Insights Generation Algorithm proved effective in accurately interpreting complex epigenetic data, thereby reinforcing the trustworthiness and precision of the health insights provided. Furthermore, the personalised user experience—featuring customised reports, actionable recommendations, and tailored workout and nutrition planners—enabled the app to adapt dynamically to users’ evolving health goals. The agile approach had allowed for rapid developments, with new features and capabilities being deployed in less than two weeks, significantly accelerating the go-to-market process.