OKAGA
Challenge
Okaga.co faced recurring technical bugs that disrupted user sessions—slow page loads, inconsistent navigation, and product selector failures were among the top issues. The selector interface was unintuitive, requiring users to sift through options manually. Meanwhile, the subscription model was rigid and lacked customization, leading to low engagement and drop-offs during checkout. These flaws not only created confusion for new users but also discouraged repeat visits. Without intervention, the platform risked high bounce rates and diminished customer trust, making bug resolution and UI improvement critical to recovery.
Okaga.co faced recurring technical bugs that disrupted user sessions—slow page loads, inconsistent navigation, and product selector failures were among the top issues. The selector interface was unintuitive, requiring users to sift through options manually. Meanwhile, the subscription model was rigid and lacked customization, leading to low engagement and drop-offs during checkout. These flaws not only created confusion for new users but also discouraged repeat visits. Without intervention, the platform risked high bounce rates and diminished customer trust, making bug resolution and UI improvement critical to recovery.
Solution
Encyphers conducted a comprehensive bug audit, resolving issues that impacted site speed, navigation, and the product selection process. The new product selector was designed with user-centric filters and improved responsiveness, significantly enhancing usability. Visual hierarchy and interaction feedback were prioritized to make product discovery quicker and more intuitive. On the subscription side, Encyphers redesigned the flow with flexibility in mind—introducing plan tiers and clearer guidance through the checkout journey. These changes created a more cohesive shopping experience and helped users move seamlessly from product selection to subscription sign-up, increasing conversions and lowering bounce rates significantly.
Encyphers conducted a comprehensive bug audit, resolving issues that impacted site speed, navigation, and the product selection process. The new product selector was designed with user-centric filters and improved responsiveness, significantly enhancing usability. Visual hierarchy and interaction feedback were prioritized to make product discovery quicker and more intuitive. On the subscription side, Encyphers redesigned the flow with flexibility in mind—introducing plan tiers and clearer guidance through the checkout journey. These changes created a more cohesive shopping experience and helped users move seamlessly from product selection to subscription sign-up, increasing conversions and lowering bounce rates significantly.
Results
Following Encyphers’ optimization efforts, Okaga.co experienced a substantial uplift in user engagement and conversions. Platform bugs that previously impacted performance were fully resolved, leading to faster navigation and fewer user complaints. The redesigned product selector made browsing efficient and enjoyable, contributing to a higher time-on-site and better product matching. Most notably, the streamlined subscription model helped reduce cart abandonment and drove a measurable increase in plan enrollments. Users were more informed and confident in their selections, resulting in stronger retention rates. Okaga now stands as a more user-friendly, high-performing platform with scalable subscription logic that supports future growth and customer loyalty.
Following Encyphers’ optimization efforts, Okaga.co experienced a substantial uplift in user engagement and conversions. Platform bugs that previously impacted performance were fully resolved, leading to faster navigation and fewer user complaints. The redesigned product selector made browsing efficient and enjoyable, contributing to a higher time-on-site and better product matching. Most notably, the streamlined subscription model helped reduce cart abandonment and drove a measurable increase in plan enrollments. Users were more informed and confident in their selections, resulting in stronger retention rates. Okaga now stands as a more user-friendly, high-performing platform with scalable subscription logic that supports future growth and customer loyalty.
