Store for Personalized Eczema Care

Mind The Skin needed an e-commerce platform that could educate customers about its innovative eczema patch system while guiding them to the right products based on their skin condition. The goal was to build trust, simplify product selection, and increase customer retention through a personalized shopping experience.

• Built a custom Shopify storefront focused on education and conversion
• Developed an interactive Flare Quiz to recommend products based on each stage of the eczema flare cycle
• Created science-driven product pages with clinical data, customer reviews, and educational content
• Implemented subscription-ready purchasing, email capture, and SEO optimization
• Optimized the site for mobile performance and a seamless checkout experience

• Improved customer engagement through personalized product recommendations
• Increased customer trust with clinical evidence, educational resources, and social proof
• Enhanced organic visibility through SEO-optimized content
• Delivered a scalable Shopify platform supporting long-term growth and customer retention.