Apr 09, 2021
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Service categories
Service Lines
Cloud Consulting
Software Development
Web Development
Domain focus
Other
Technology
Programming language
HTML
Java
CMS solutions
Wix
Challenge
Three key hypothesis were formed along with related key assumptions and riskiest assumptions which were validated. Exploration included employee interviews, client interviews as well as a SWOT analysis of marketing in the IT services for SMBEs realm.
Approximately 20 interviews were conducted and a variety of major communication sources were evaluated including Bain, Harvard Business Review, CNET, IBM and other leaders in the managed IT Services and Cloud Computing industry. Major local competitors were evaluated looking at their websites for the "Big Idea," as well as their proficiency in delivering key messages to the right target audiences, use of iconography or other means to tell a story and whether or not any deal killers were present.
Three key hypothesis were formed along with related key assumptions and riskiest assumptions which were validated. Exploration included employee interviews, client interviews as well as a SWOT analysis of marketing in the IT services for SMBEs realm.
Approximately 20 interviews were conducted and a variety of major communication sources were evaluated including Bain, Harvard Business Review, CNET, IBM and other leaders in the managed IT Services and Cloud Computing industry. Major local competitors were evaluated looking at their websites for the "Big Idea," as well as their proficiency in delivering key messages to the right target audiences, use of iconography or other means to tell a story and whether or not any deal killers were present.
Solution
An elephant is the visual representation of the emotional components of the Adopt Technologies. It symbolizes both the client and the spirit of Adopt Technologies. It’s purpose is to evoke emotion and connection. The light symbolizes Adopt Technologies taking our clients from darkness to light and it echos the clouds in the company logo and the feeling that it evokes. The elephant stands on a field of misshapen pavers with plant growth between the bricks.
This symbolizes a specific and planned path but the path must be navigated with care so as not to trip. T The dark clouds in the background enhance the mood yet there is a hint of sunlight on the horizon signifying a new day and a new approach to solving IT challenges
An elephant is the visual representation of the emotional components of the Adopt Technologies. It symbolizes both the client and the spirit of Adopt Technologies. It’s purpose is to evoke emotion and connection. The light symbolizes Adopt Technologies taking our clients from darkness to light and it echos the clouds in the company logo and the feeling that it evokes. The elephant stands on a field of misshapen pavers with plant growth between the bricks.
This symbolizes a specific and planned path but the path must be navigated with care so as not to trip. T The dark clouds in the background enhance the mood yet there is a hint of sunlight on the horizon signifying a new day and a new approach to solving IT challenges
Results
Award winning design. The client's branding has directly impacted their ability to demonstrate trust and authority making closing new business easier. The branding has been recognized as in the top of their industry.
Award winning design. The client's branding has directly impacted their ability to demonstrate trust and authority making closing new business easier. The branding has been recognized as in the top of their industry.
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