Apr 09, 2021
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Ongoing

Brand Redesign and Web Development

$10,000+
2-3 months
United States
2-5
view project
Service categories
Service type
Web Development
Embedded Development
Business Analysis
Domain focus
Technology
Solution type
Websites & Landings
SaaS
Programming language
HTML
Java
Frameworks
Other
CMS solutions
Wix

Challenge

Three key hypothesis were formed along with related key assumptions and riskiest assumptions which were validated. Exploration included employee interviews, client interviews as well as a SWOT analysis of marketing in the IT services for SMBEs realm. Approximately 20 interviews were conducted and a variety of major communication sources were evaluated including Bain, Harvard Business Review, CNET, IBM and other leaders in the managed IT Services and Cloud Computing industry. Major local competitors were evaluated looking at their websites for the "Big Idea," as well as their proficiency in delivering key messages to the right target audiences, use of iconography or other means to tell a story and whether or not any deal killers were present.

Solution

An elephant is the visual representation of the emotional components of the Adopt Technologies. It symbolizes both the client and the spirit of Adopt Technologies. It’s purpose is to evoke emotion and connection. The light symbolizes Adopt Technologies taking our clients from darkness to light and it echos the clouds in the company logo and the feeling that it evokes. The elephant stands on a field of misshapen pavers with plant growth between the bricks. This symbolizes a specific and planned path but the path must be navigated with care so as not to trip. T The dark clouds in the background enhance the mood yet there is a hint of sunlight on the horizon signifying a new day and a new approach to solving IT challenges

Results

Award winning design. The client's branding has directly impacted their ability to demonstrate trust and authority making closing new business easier. The branding has been recognized as in the top of their industry.
Award winning design. The client's branding has directly impacted their ability to demonstrate trust and authority making closing new business easier. The branding has been recognized as in the top of their industry.
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