Custom Software Development for Retail Industry

To streamline the database and real-time tracking of products, the retail industry invests precious hours and huge manpower. Maxerience approached Fibonalabs to help CPG brands, and retailers sell more products through image recognition technology solutions for retail planogram compliance. They needed a solution with a digital retail platform that can ensure product availability on shelves and coolers for better inventory management and also can track the customer buying behaviour - How to track product movement on shelves - Improving sales and product availability - Improve compliance and merchandising activity monitoring

We created a system that works as the CPG product training platform. Digital copies of products can be created in just minutes. The system is created on AI which can hold all the digital products and information related to each shelf for the respective product. With the help of IoT sensors, the movement in shelves and refrigerators can be tracked. The system is able to send automated updates to distributors about the inventory of a store. It can generate retail shelf data reports to give real-time shelf stock and event data access to sales managers, merchandisers, and associates.

The provided solution is able to increase sales for CPG, FMCG, and retailers by resolving their inventory issues and real-time tracking of products. This digital retail platform allows the analysis of customer buying behaviour. The automated solution of the ordering process led to a decrease in cost and easy merchandising practices. Up to 3% improvement in on-shelf sales lift through in-store calls to action 7-10% improvement in assortment availability and reduced OOS Accurate shelf share calculation and immediate action during same store visit and improved compliance and merchandising activity monitoring Up to 50% reduced time for survey collection versus manual data collection 10-15% more accurate than manual surveys