Feb 07, 2023
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Software Development for Gold Loan Fintech Company
Completed

Software Development for Gold Loan Fintech Company

$50,000+
4-6 months
India, Bangalore
10+
view project
Service categories
Service Lines
Web Development
Domain focus
Banking & Financial Services
Frameworks
Angular.js

Challenge

- Revamp design across all the platforms. - Instil a strong feeling of trust in the revamped design. - Provide a fully transparent experience to the user through modern design. - Design a web application to track the status of gold loans. - Create content for their website.
- Revamp design across all the platforms. - Instil a strong feeling of trust in the revamped design. - Provide a fully transparent experience to the user through modern design. - Design a web application to track the status of gold loans. - Create content for their website.

Solution

UX Strategy: We worked on the UX Strategy to draw a ground-breaking roadmap for redesigning the platform. We worked on understanding their business pace and aligned their business goals with the users' needs. Stakeholder Interview We initiated the research with stakeholders to capture the brand vision. We conducted interviews to understand intentions, goals, and design directions. These interviews were one of the most helpful research tools to provide the desired design solutions that users and business owners await. By being in constant touch with the decision-makers, we saved a lot of time that is usually wasted in finalizing the ideas.

Results

After we timely delivered the new and efficient UX Design to this Gold Loan Fintech Company, the results were overwhelming. Branding: The revamped platforms improved the company's brand image with modern designs. Increased Acquisition Rate The user-friendly website increased the number of gold loan customers by 3x.