Jun 22, 2021
No image
Completed

Zenit FC digital ecosystem

$100,000+
7-12 months
Russia
10+
view project
Service categories
Service type
Custom Software Development
Web Development
Mobile Development
Domain focus
Commerce
Consumer Products & Services
Media & Entertainment
Solution type
Websites & Landings
SaaS
Ecommerce
Programming language
JavaScript
PHP
Frameworks
jQuery
Node.js
Vue.js
CMS solutions
Other

Challenge

A modern website is a tool that helps to shape the whole culture around soccer events. Zenit produces a huge amount of unique content, and everyone wants to participate. The time had come to give Zenit a new, modern profile and platform.
A modern website is a tool that helps to shape the whole culture around soccer events. Zenit produces a huge amount of unique content, and everyone wants to participate. The time had come to give Zenit a new, modern profile and platform.

Solution

After studying global sports marketing trends and our experience creating Zenit's mobile application, we decided that Zenit's website should become a news/media feed rather than merely a team website focusing on games. To accomplish this task, we developed a flexible card system for various events.

Results

A new category of users has been introduced who watch the matches online directly on the website. The website has become a key source of news, statistics, media content and offers from the Club. The number of users who spend between 10 and 29 minutes on the site has doubled. Refusals have halved, with ~50% of users watch games online from the homepage. Browsing depth has doubled. >60% of users from mobile devices