OnSite Personalization Platform | Node.js | React

Challenges:

• Creating common features to work on multiple websites with different 3rd party integrations.
  
  
• Analysis and scraping of information from the front end of websites with limited access.
  
  
• Making the features and campaigns work on all devices.

Solutions:

• Analysis of Adobe Analytics and injecting Yieldify tag through it on various websites with documentation.
  
  
• Updated the node versions of the repositories like Wildfire and Forge.
  
  
• Providing feasibility for the tasks using ploppable features and updating the usability of ploppable and stand-alone features.
  
  

SKILLS: React, Material-UI, Node.js, Express.js, MongoDB.

Results:

• Enhancing the use of features and their platform for showing dynamic data on the campaigns.
  
  
• Extended the platform mapping features like regex to be used with capture groups.
  
  
• Enhanced the usability of many features to be used with various options on multiple sites.