May 10, 2022
No image
Service categories
Service Lines
Software Development
Mobile Development
Web Development
Domain focus
Advertising & Marketing
Consumer Products & Services
Media & Entertainment
Challenge
A 5-star application, “Drum – Build Your Link in Bio”, aims to instantly create a bio page that is a perfect product for creators, influencers, celebrities, and people who care about their personal brands. But it is more than just a link in bio app and solution. Drum is a platform designed for creators to engage with their followers, earn money, and free up time to focus on their love of creating! That was the actual challenge when two years ago Drum team came to Geniusee. When we say "team," we mean founders Rob Frohwein, Kathryn Petralia, and Troy Deus. They are also known for launching a loan platform Kabbage.
A 5-star application, “Drum – Build Your Link in Bio”, aims to instantly create a bio page that is a perfect product for creators, influencers, celebrities, and people who care about their personal brands. But it is more than just a link in bio app and solution. Drum is a platform designed for creators to engage with their followers, earn money, and free up time to focus on their love of creating! That was the actual challenge when two years ago Drum team came to Geniusee. When we say "team," we mean founders Rob Frohwein, Kathryn Petralia, and Troy Deus. They are also known for launching a loan platform Kabbage.
Solution
The Genuisee’s main task was to develop web and mobile applications, both front-end and back-end. Workflow started with the idea validation and design process. Geniusee created all the necessary timeframes and budgets for both optimistic and pessimistic scenarios. The front-end development was all done from scratch; Geniusee used some of Drum's APIs for back-end development. Also, the QAs, project managers, and designers were involved in the development process of the link in bio app.
During the development process, Geniusee provided backend refactoring for Drum products and moved mobile applications built on Objective-C and Java to Swift and Kotlin to ensure easy maintenance and reliability.
The Genuisee’s main task was to develop web and mobile applications, both front-end and back-end. Workflow started with the idea validation and design process. Geniusee created all the necessary timeframes and budgets for both optimistic and pessimistic scenarios. The front-end development was all done from scratch; Geniusee used some of Drum's APIs for back-end development. Also, the QAs, project managers, and designers were involved in the development process of the link in bio app.
During the development process, Geniusee provided backend refactoring for Drum products and moved mobile applications built on Objective-C and Java to Swift and Kotlin to ensure easy maintenance and reliability.
Results
The mobile apps were developed for both iOS and Android. They allow:
Give your audience access to everything you do with one bio link page. Post to any platform.
Feature your favorite content and see how it performs with in-app analytics.
Create and Manage your store. Sell digital and physical products directly on your bio page.
Own your bio link traffic and use your custom domain.
As Drum’s founders summarize, together, we’ve created a platform that aims to leverage the power of the creator economy and gives companies a new client acquisition channel to help them scale and gain.
The mobile apps were developed for both iOS and Android. They allow:
Give your audience access to everything you do with one bio link page. Post to any platform.
Feature your favorite content and see how it performs with in-app analytics.
Create and Manage your store. Sell digital and physical products directly on your bio page.
Own your bio link traffic and use your custom domain.
As Drum’s founders summarize, together, we’ve created a platform that aims to leverage the power of the creator economy and gives companies a new client acquisition channel to help them scale and gain.