Jul 01, 2025
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Service categories
Service Lines
Software Development
Design
Mobile Development
Domain focus
Commerce
Gaming
Subcategories
Software Development
Startups Software
Design
Product Design
Mobile Development
iOS
Challenge
- From hardware POC to usable product
- Huupe had an early prototype—a smart hoop with LiDAR, camera, and backboard display—but its software interface was underdeveloped. It relied on clunky keyboard/mouse interaction and lacked a usable flow for end users.
- Need for intuitive demo-ready experience
- With upcoming showcases at NBA venues and investor events, they needed a demo that athletes and event-goers could easily use, with smooth on‑court sign-up, visible scoring, and real-time feedback.
- From hardware POC to usable product
- Huupe had an early prototype—a smart hoop with LiDAR, camera, and backboard display—but its software interface was underdeveloped. It relied on clunky keyboard/mouse interaction and lacked a usable flow for end users.
- Need for intuitive demo-ready experience
- With upcoming showcases at NBA venues and investor events, they needed a demo that athletes and event-goers could easily use, with smooth on‑court sign-up, visible scoring, and real-time feedback.
Solution
- Workshop & design intuitive kiosk flow
- Goji Labs devised a check‑in experience using tablets or phones to register players, initiate shooting challenges, and signal turn-taking, so new users could join seamlessly.
- Real-time visual feedback system
- Incorporated high‑contrast green/red indicators on both the backboard display and mobile app to clearly show shot makes/misses and arc quality.
- BLE-based app + hoop connectivity
- Replaced cumbersome keyboard/mouse control with a Bluetooth Low Energy–enabled mobile app. Players could set up Wi‑Fi, start games, control volume, and sync scores with a server for tracking.
- Workshop & design intuitive kiosk flow
- Goji Labs devised a check‑in experience using tablets or phones to register players, initiate shooting challenges, and signal turn-taking, so new users could join seamlessly.
- Real-time visual feedback system
- Incorporated high‑contrast green/red indicators on both the backboard display and mobile app to clearly show shot makes/misses and arc quality.
- BLE-based app + hoop connectivity
- Replaced cumbersome keyboard/mouse control with a Bluetooth Low Energy–enabled mobile app. Players could set up Wi‑Fi, start games, control volume, and sync scores with a server for tracking.
Results
- Demo success at NBA events & investor interest
- The streamlined, polished experience translated into compelling showcase demos at live NBA venues, helping validate the product.
- High-profile attention & funding traction
- Huupe gained investment from major NBA‑adjacent figures and earned an appearance on Shark Tank, signaling strong market validation.
- Early customer excitement & pre-orders
- Pre-launch reviews praised the system’s intuitive, playful, and well-integrated experience—leading to successful initial orders.
- Demo success at NBA events & investor interest
- The streamlined, polished experience translated into compelling showcase demos at live NBA venues, helping validate the product.
- High-profile attention & funding traction
- Huupe gained investment from major NBA‑adjacent figures and earned an appearance on Shark Tank, signaling strong market validation.
- Early customer excitement & pre-orders
- Pre-launch reviews praised the system’s intuitive, playful, and well-integrated experience—leading to successful initial orders.
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