Jugo

Goji Labs transformed Jugo’s virtual collaboration experience by first understanding where users struggled, then reimagining its spatial and visual design to recreate the nuances of face-to-face interaction in a digital 3D world.

• Bridging the gap between IRL and Virtual Experiences
  • Jugo’s virtual collaboration platform aimed to mimic the natural, spontaneous interactions of in-person meetings—something traditional video calls lack.
• Low engagement in 3D environments
  • Users found the virtual meeting spaces underwhelming and didn’t feel organically immersed—Jugo needed to boost both immersion and ease-of-use.

• In-depth UX/UI audit
  • Conducted user behavior analysis across virtual workspaces to identify friction points and uncover opportunities for more natural user movement and engagement.
• Spatial and visual design enhancements
  • Introduced moodboards and storyboards to unify the platform’s look and feel. These visual guides helped craft immersive 3D settings that felt intuitive and consistent.
• Immersive experience strategies
  • Applied spatial design principles and behavioral insights to re-engineer virtual spaces—making interactions feel more authentic and bringing back nonverbal cues, turn‑taking, and organic flow.

• A refined digital collaboration workspace
  • The platform now more closely resembles real-world interactions, blending intuitive spatial design with immersive UX to support spontaneous, meaningful engagement.
• Improved user experience and engagement
  • Thanks to the enhanced visuals, consistent design language, and strategic UX upgrades, users experience meetings that feel more natural, dynamic, and connected.