Migration of MyTheresa.com global store to Sylius platform
Challenge
MyTheresa.com is a leading global luxury fashion retailer serving thousands of customers worldwide. With the company’s rapid growth, it became clear that the existing Magento platform could no longer meet the increasing business demands. Magento was struggling to handle high traffic volumes, faced inefficiencies in order processing, and lacked flexibility in managing payments and returns. To ensure a seamless customer experience and improve operational efficiency, MyTheresa.com made the strategic decision to migrate to a more modern, flexible, and scalable e-commerce platform.
However, the migration process posed several significant challenges. The key issues included transferring complex data, replicating essential functionalities in the new system, and executing the migration without disrupting the user experience. Moreover, the team had to develop bespoke functionalities to meet MyTheresa’s specific needs, such as optimizing payment and checkout processes, improving order management, and streamlining returns. Ensuring smooth collaboration between internal and external developers added another layer of complexity to the project.
MyTheresa.com is a leading global luxury fashion retailer serving thousands of customers worldwide. With the company’s rapid growth, it became clear that the existing Magento platform could no longer meet the increasing business demands. Magento was struggling to handle high traffic volumes, faced inefficiencies in order processing, and lacked flexibility in managing payments and returns. To ensure a seamless customer experience and improve operational efficiency, MyTheresa.com made the strategic decision to migrate to a more modern, flexible, and scalable e-commerce platform.
However, the migration process posed several significant challenges. The key issues included transferring complex data, replicating essential functionalities in the new system, and executing the migration without disrupting the user experience. Moreover, the team had to develop bespoke functionalities to meet MyTheresa’s specific needs, such as optimizing payment and checkout processes, improving order management, and streamlining returns. Ensuring smooth collaboration between internal and external developers added another layer of complexity to the project.
Solution
To tackle these challenges, a dedicated team of in-house and external developers, technical consultants, and project managers was assembled. This team carefully planned and executed the migration to the Sylius platform, a modern technology known for its modular structure, flexibility, and ability to efficiently handle high-order volumes. Sylius was selected as the foundation for MyTheresa.com’s new e-commerce platform due to its scalability and customizable architecture.
The migration began with a thorough audit of the existing Magento functionalities. The team identified key features crucial to MyTheresa’s business operations and worked to upgrade and optimize them within the Sylius ecosystem. At the same time, new, tailor-made functionalities were developed to enhance payment and checkout processes, improve order management, and streamline returns handling. A dedicated Product Owner (PO) was appointed to oversee the project, ensuring effective communication and collaboration between MyTheresa.com, the internal development team, and external contributors.
User experience was a core priority throughout the migration process. Every effort was made to ensure that customers experienced a smooth, uninterrupted shopping journey, with minimal disruptions during the transition to the new platform.
To tackle these challenges, a dedicated team of in-house and external developers, technical consultants, and project managers was assembled. This team carefully planned and executed the migration to the Sylius platform, a modern technology known for its modular structure, flexibility, and ability to efficiently handle high-order volumes. Sylius was selected as the foundation for MyTheresa.com’s new e-commerce platform due to its scalability and customizable architecture.
The migration began with a thorough audit of the existing Magento functionalities. The team identified key features crucial to MyTheresa’s business operations and worked to upgrade and optimize them within the Sylius ecosystem. At the same time, new, tailor-made functionalities were developed to enhance payment and checkout processes, improve order management, and streamline returns handling. A dedicated Product Owner (PO) was appointed to oversee the project, ensuring effective communication and collaboration between MyTheresa.com, the internal development team, and external contributors.
User experience was a core priority throughout the migration process. Every effort was made to ensure that customers experienced a smooth, uninterrupted shopping journey, with minimal disruptions during the transition to the new platform.
Results
The migration from Magento to Sylius was successfully completed, resulting in a faster, more flexible, and highly efficient e-commerce platform for MyTheresa.com. The impact was immediate and tangible: the website’s performance improved significantly, order processing became more efficient, and the checkout process experienced fewer issues. Additionally, the returns system was optimized, allowing customers to complete returns faster and more conveniently – a crucial factor in the luxury fashion segment.
The new Sylius-based platform gave MyTheresa.com greater flexibility and scalability, enabling the retailer to quickly adapt to evolving customer needs and market trends. Maintenance costs decreased, while system updates became simpler and faster to implement.
Finally, the transparent project management approach, led by the dedicated Product Owner, ensured smooth coordination and communication between all teams involved. This helped keep the project on track and minimize disruptions for customers during the migration. By successfully transitioning to Sylius, MyTheresa.com strengthened its position as a global leader in luxury fashion retail, ready for future growth and innovation.
The migration from Magento to Sylius was successfully completed, resulting in a faster, more flexible, and highly efficient e-commerce platform for MyTheresa.com. The impact was immediate and tangible: the website’s performance improved significantly, order processing became more efficient, and the checkout process experienced fewer issues. Additionally, the returns system was optimized, allowing customers to complete returns faster and more conveniently – a crucial factor in the luxury fashion segment.
The new Sylius-based platform gave MyTheresa.com greater flexibility and scalability, enabling the retailer to quickly adapt to evolving customer needs and market trends. Maintenance costs decreased, while system updates became simpler and faster to implement.
Finally, the transparent project management approach, led by the dedicated Product Owner, ensured smooth coordination and communication between all teams involved. This helped keep the project on track and minimize disruptions for customers during the migration. By successfully transitioning to Sylius, MyTheresa.com strengthened its position as a global leader in luxury fashion retail, ready for future growth and innovation.