Sep 07, 2023
No image
Completed
Ideamotive: Building a Talent Marketplace with HubSpot CMS
$25,000+
7-12 months
Poland
2-5
Service categories
Service Lines
Software Development
Design
IT Services
QA and Testing
Web Development
Domain focus
Business Services
Other
Technology
Programming language
CSS
Subcategories
Design
User Experience
Challenge
What business needs we were trying to address?
Creating a fast and reliable system
Allowing the marketing and business team to update and develop the website without the need of engaging the tech team (our goal was to allow people to create anything without changing code)
Providing scalability
Building a highly customizable environment meeting our high expectations when it comes to features, UX/UI design, and overall visual side
Easily integrable with other tools used by business and sales team in the client acquisition and sales process
What business needs we were trying to address?
Creating a fast and reliable system
Allowing the marketing and business team to update and develop the website without the need of engaging the tech team (our goal was to allow people to create anything without changing code)
Providing scalability
Building a highly customizable environment meeting our high expectations when it comes to features, UX/UI design, and overall visual side
Easily integrable with other tools used by business and sales team in the client acquisition and sales process
Solution
The whole process looked as follows:
Stage 1: 'Lift & shift', i.e. existing website's direct transfer without any changes in technology and code to new hosting inside of HubSpot [1 month]
Stage 2: Pre-development and design phase that required comprehensive research on graphic style and other elements (carried out by our CEO, CMO, and Head of Design) that would allow us to showcase our completely new business message and business model on the new website [4-5 months]
Stage 3: New website's experimental development from scratch based on HubSpot technology and our custom HubSpot pipeline to check if it matches our expectations and requirements [4 months]
Stage 4: Production and constant development [ongoing]
The whole process looked as follows:
Stage 1: 'Lift & shift', i.e. existing website's direct transfer without any changes in technology and code to new hosting inside of HubSpot [1 month]
Stage 2: Pre-development and design phase that required comprehensive research on graphic style and other elements (carried out by our CEO, CMO, and Head of Design) that would allow us to showcase our completely new business message and business model on the new website [4-5 months]
Stage 3: New website's experimental development from scratch based on HubSpot technology and our custom HubSpot pipeline to check if it matches our expectations and requirements [4 months]
Stage 4: Production and constant development [ongoing]
Results
The migration to Hubspot CMS visibly improved our key metrics:
The traffic has grown over 100% comparing to the previous period
Average time spent on the site saw an increase of 33%
The conversion rate has doubled
A weekly number of generated leads has quadrupled (!)
Thanks to the Hubspot CMS, we have been able to delivered and publish over 200 landing pages, build new, engaging forms of content and create lead generating and lead nurturing segments on the page, such as custom popups or lead magnets.
The migration to Hubspot CMS visibly improved our key metrics:
The traffic has grown over 100% comparing to the previous period
Average time spent on the site saw an increase of 33%
The conversion rate has doubled
A weekly number of generated leads has quadrupled (!)
Thanks to the Hubspot CMS, we have been able to delivered and publish over 200 landing pages, build new, engaging forms of content and create lead generating and lead nurturing segments on the page, such as custom popups or lead magnets.