Sep 07, 2023
No image
Completed
TRAVELDUCK: building a marketplace for boutique adventure trips and activities
$50,000+
7-12 months
Poland
6-9
Service categories
Service Lines
Design
IT Services
Web Development
Domain focus
Consumer Products & Services
Other
Travel & Hospitality
Programming language
JavaScript
Ruby
Frameworks
React Native
Ruby on Rails
Challenge
The end goal was to create an easy-to-use marketplace where tour organizers can showcase and sell their adventure trips.
The most important thing for the Travelduck team was to implement the part of the system responsible for presenting a variety of offers. They wanted to validate their business model as quickly as possible through conversion tracking and conversion measurement. They wanted to know if there is traction on the market for this kind of service, as they were in the middle of fundraising and needed solid data proving the concept.
Another challenge was bringing enough vendors (trip organizers) to the system and building a supply side for the marketplace. In order to do that, we had to implement a fully operational booking system in the MVP.
The end goal was to create an easy-to-use marketplace where tour organizers can showcase and sell their adventure trips.
The most important thing for the Travelduck team was to implement the part of the system responsible for presenting a variety of offers. They wanted to validate their business model as quickly as possible through conversion tracking and conversion measurement. They wanted to know if there is traction on the market for this kind of service, as they were in the middle of fundraising and needed solid data proving the concept.
Another challenge was bringing enough vendors (trip organizers) to the system and building a supply side for the marketplace. In order to do that, we had to implement a fully operational booking system in the MVP.
Solution
The whole process was as follows:
Workshops, building a roadmap (2 weeks)
Building an MVP (3 months)
Collecting feedback from first clients, vendors and Travelduck back office team (2 months)
Further product development based on collected data.
The whole process was as follows:
Workshops, building a roadmap (2 weeks)
Building an MVP (3 months)
Collecting feedback from first clients, vendors and Travelduck back office team (2 months)
Further product development based on collected data.
Results
The initial workshops at the beginning helped us a lot. Instead of focusing on back-office automation (as was initially assumed by the client), we put the most effort into the commerce side of the product from the very beginning. Thanks to taking this approach, we saved a lot of time during the development process and, as a result, cut costs significantly.
Thanks to the MVP, Travelduck validated the business model: clients were purchasing services and new vendors were joining the marketplace. Travelduck successfully brought two sides (supply and demand) to the marketplace and created a holistic service with the potential to scale up.
The initial workshops at the beginning helped us a lot. Instead of focusing on back-office automation (as was initially assumed by the client), we put the most effort into the commerce side of the product from the very beginning. Thanks to taking this approach, we saved a lot of time during the development process and, as a result, cut costs significantly.
Thanks to the MVP, Travelduck validated the business model: clients were purchasing services and new vendors were joining the marketplace. Travelduck successfully brought two sides (supply and demand) to the marketplace and created a holistic service with the potential to scale up.