Jan 12, 2024
No image
Completed
Building a Brand for Ashland University
$100,000+
4-6 months
United States
6-9
Service categories
Service Lines
Design
Domain focus
Education
Subcategories
Design
User Experience
Challenge
Ashland’s website design hadn’t been updated in several years. Siloed content and an unclear information architecture made it difficult for visitors to find the information they needed. The overall experience was also not reflective of the value the university places on its students.
The website needed a total transformation. This meant a migration from Drupal 7 to Drupal 9, an updated content strategy, and a complete visual redesign. As one of its primary marketing tools, Ashland wanted a digital property that reflected the true student experience in order to increase enrollment inquiries, applications, and acceptance of enrollment commitments.
Ashland’s website design hadn’t been updated in several years. Siloed content and an unclear information architecture made it difficult for visitors to find the information they needed. The overall experience was also not reflective of the value the university places on its students.
The website needed a total transformation. This meant a migration from Drupal 7 to Drupal 9, an updated content strategy, and a complete visual redesign. As one of its primary marketing tools, Ashland wanted a digital property that reflected the true student experience in order to increase enrollment inquiries, applications, and acceptance of enrollment commitments.
Solution
ImageX delivered an end-to-end solution that started with a deep dive into Ashland’s goals and long-term vision, as well as its user’s needs. We worked closely with Ashland in focused discovery workshops to understand the organization and its goals, get to know the users of Ashland’s site, and establish meaningful metrics. By honing in on our relationship with Ashland and having an open and flexible communication style, we were able to lead with empathy and operate with a design-thinking mindset.
We created and tested several creative concepts. The chosen concept, “We See You,” aligned the goals of the website with the larger vision of the university. It also served as the guidepost for the design (visual and content) and development phases of the project.
ImageX delivered an end-to-end solution that started with a deep dive into Ashland’s goals and long-term vision, as well as its user’s needs. We worked closely with Ashland in focused discovery workshops to understand the organization and its goals, get to know the users of Ashland’s site, and establish meaningful metrics. By honing in on our relationship with Ashland and having an open and flexible communication style, we were able to lead with empathy and operate with a design-thinking mindset.
We created and tested several creative concepts. The chosen concept, “We See You,” aligned the goals of the website with the larger vision of the university. It also served as the guidepost for the design (visual and content) and development phases of the project.
Results
The initial response to the site redesign has been positive. We were able to successfully tie every element of Ashland’s new experience to its overall business objectives. The result is a digital environment that is a true reflection of how Ashland wants to be viewed in the higher education market.
The initial response to the site redesign has been positive. We were able to successfully tie every element of Ashland’s new experience to its overall business objectives. The result is a digital environment that is a true reflection of how Ashland wants to be viewed in the higher education market.