Jan 12, 2024
No image
Completed
Web Development for YMCA of Greater San Antonio
$100,000+
4-6 months
United States
6-9
Service categories
Service Lines
Web Development
Domain focus
Non-profit
Challenge
The organization wanted a clean site that could be easily maintained. They were looking for a strong, user-friendly platform that was compatible with all devices and wanted to implement more effective SEO strategies and UX/UI elements to improve their community engagement and increase online sales rates. By moving their platform to YMCA Website Services (formerly Open Y), they hoped to enhance the website’s functionality and more efficiently manage content. They’d also be able to reduce risks and minimize technical development costs in the future.
The organization wanted a clean site that could be easily maintained. They were looking for a strong, user-friendly platform that was compatible with all devices and wanted to implement more effective SEO strategies and UX/UI elements to improve their community engagement and increase online sales rates. By moving their platform to YMCA Website Services (formerly Open Y), they hoped to enhance the website’s functionality and more efficiently manage content. They’d also be able to reduce risks and minimize technical development costs in the future.
Solution
We started with a workshop to kick off the engagement then went through a brief discovery phase to put together some wireframes. After the client approved the design, architecture, and user journey, the ImageX team started building the site and migrating content. We custom built several functions that were specific to the organization. There’s a search feature that allows parents to find after-school program locations and another feature that facilitates branch sponsorship promotions.
Once we finished developing the platform, we linked its backend to a local server. After fixing any bugs, the team helped launch the site. In addition, we provided SEO advice.
We started with a workshop to kick off the engagement then went through a brief discovery phase to put together some wireframes. After the client approved the design, architecture, and user journey, the ImageX team started building the site and migrating content. We custom built several functions that were specific to the organization. There’s a search feature that allows parents to find after-school program locations and another feature that facilitates branch sponsorship promotions.
Once we finished developing the platform, we linked its backend to a local server. After fixing any bugs, the team helped launch the site. In addition, we provided SEO advice.
Results
After launching the new mobile-friendly platform in YMCA Website Services (formerly Open Y), the organizations’ website bounce rate went from 60% to 20%. Additionally, their net promoter score (NPS) improved by 10 points, and online sales rates continue to grow.
Now that the site is launched, the client meets with an Account Manager every other week to ensure the website is on track and make any updates to the YMCA Website Services platform.
After launching the new mobile-friendly platform in YMCA Website Services (formerly Open Y), the organizations’ website bounce rate went from 60% to 20%. Additionally, their net promoter score (NPS) improved by 10 points, and online sales rates continue to grow.
Now that the site is launched, the client meets with an Account Manager every other week to ensure the website is on track and make any updates to the YMCA Website Services platform.