Sep 30, 2021
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Ongoing
We developed a digital marketing tool for B2C companies to market themselves more effectively
$100,000+
more 1 year
Kenya
2-5
Service categories
Service Lines
Software Development
IT Services
Web Development
Domain focus
Advertising & Marketing
Frameworks
Angular.js
Laravel
Challenge
After 20 years of work experience in digital marketing in London, our client wanted to help local businesses in his home city Nairobi adapt online marketing technologies into their business.
In close collaboration, we conceptualized the idea and built cross-platform and adaptive marketing tool where businesses could create various digital reward programs, set up automatic email and SMS campaigns, and track customers’ engagement and behaviour patterns.
After 20 years of work experience in digital marketing in London, our client wanted to help local businesses in his home city Nairobi adapt online marketing technologies into their business.
In close collaboration, we conceptualized the idea and built cross-platform and adaptive marketing tool where businesses could create various digital reward programs, set up automatic email and SMS campaigns, and track customers’ engagement and behaviour patterns.
Solution
Since it was the first digital product for the client to build, we devoted a considerable amount of time to analyzing the market and conceptualizing the idea together. We held a workshop where we gave an overview of similar platforms in different markets, presented our portfolio, and walked the client through our capabilities and expertise areas. We also comprehensively analyzed the client’s vision and ideas.
We leveraged the agile methodology testing different hypothesizes and testing results. We had daily stand-up meetings with the team and the client, regular calls about the project status and future plan of action.
Since it was the first digital product for the client to build, we devoted a considerable amount of time to analyzing the market and conceptualizing the idea together. We held a workshop where we gave an overview of similar platforms in different markets, presented our portfolio, and walked the client through our capabilities and expertise areas. We also comprehensively analyzed the client’s vision and ideas.
We leveraged the agile methodology testing different hypothesizes and testing results. We had daily stand-up meetings with the team and the client, regular calls about the project status and future plan of action.
Results
The result was a powerful and functional back-end system built in the Laravel PHP framework. At the front-end, modern design and layout were created for the high-quality user experience.
The result was a powerful and functional back-end system built in the Laravel PHP framework. At the front-end, modern design and layout were created for the high-quality user experience.
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