May 16, 2023
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Marketing Campaign Performance Optimization
Completed

Marketing Campaign Performance Optimization

$100,000+
more 1 year
United States
2-5
view project
Service categories
Service Lines
Big Data
Domain focus
Advertising & Marketing
Programming language
Python
Subcategories
Big Data
Data Analytics
Marketing Analytics
Predictive Analytics

Challenge

InData Labs was challenged to create a multi-channel marketing automation tool that helps manage and enhance ad performance based on automated audits of users’ online stores and current advertising initiatives and objectives.
InData Labs was challenged to create a multi-channel marketing automation tool that helps manage and enhance ad performance based on automated audits of users’ online stores and current advertising initiatives and objectives.

Solution

Following our Client’s needs and requirements, our team of engineers delivered an intelligent campaign management module with a comprehensive set of analytical and forecasting capabilities. The system delivers an optimized advertising strategy based on unique marketing data collected from users’ marketing assets. The campaign management module covers end-to-end campaign management.

Results

The Client can now provide an intelligent commerce tool to store owners for campaign automation and competitive marketing. The tool covers all steps of creating and optimizing a winning ad campaign based on real-time and historical data analysis. Users can get an advertising audit with observations and recommendations to increase performance as well as access personalized forecasting with machine learning predictions based on historical data.