Cellr

The project implied 2 global scopes: to create an easy-to-use online wine trading platform and to address major issues that private wine sellers usually face: - building a commercially profitable wine portfolio - getting around brokers' commissions and mark-ups and reducing the end-consumer price of the bottle - distributing wine (niche for major varieties of wine are rather monopolies, where traditional distribution channels dominate) - overgoing limitations of physical supply and demand for wines.

An automated and easy-to-handle application's infrastructure is essential for an excellent UX. With this point in mind, we've equipped the App with the following features: - wine labels' scanner that provides relevant details, such as the name of a wine, grape sorts, year, vineyard, country/region, and the manufacturer - a global database of wines - advanced search and sorting options - an option to add selected wine to the user's profile - an option to put the wine up for sale - an opportunity to select the most convenient delivery method - an option to import data from CellarTracker and Vivino.

We're proud of the following App's achievements so far: - over the past 7 weeks, the number of users has increased from 160 to 330 - an application is ranked high in the App Store data collection and accessing were improved - a "straight to end consumer" selling has proven its aptness - more sales with lessen negotiations via phone calls - the App allowed wine sellers to adjust strategies during seasonal fluctuations