Apr 01, 2024
No image
Service categories
Service Lines
Design
Domain focus
Advertising & Marketing
Subcategories
Design
Digital Design
Graphic Design
Illustration
User Experience
Challenge
The marketing agency faced the challenge of effectively showcasing its services and expertise online while ensuring a captivating and engaging user experience. The existing website design lacked visual appeal and did not effectively communicate the agency's professionalism and reliability. Furthermore, with increasing competition in the digital marketing space, it was crucial for the agency to differentiate itself and attract potential clients through its online presence.
The marketing agency faced the challenge of effectively showcasing its services and expertise online while ensuring a captivating and engaging user experience. The existing website design lacked visual appeal and did not effectively communicate the agency's professionalism and reliability. Furthermore, with increasing competition in the digital marketing space, it was crucial for the agency to differentiate itself and attract potential clients through its online presence.
Solution
Based on the research insights, a gamified design approach was adopted to inject creativity and engagement into the website while maintaining the seriousness and responsibility associated with the agency's services.
Custom monster icons were designed to complement each block of the website, adding a playful element to the overall design while reinforcing key messaging and visuals.
The website's user interface was redesigned to prioritise ease of navigation, clear communication of services, and intuitive user interactions. Special attention was paid to optimising the website for mobile responsiveness and accessibility.
Based on the research insights, a gamified design approach was adopted to inject creativity and engagement into the website while maintaining the seriousness and responsibility associated with the agency's services.
Custom monster icons were designed to complement each block of the website, adding a playful element to the overall design while reinforcing key messaging and visuals.
The website's user interface was redesigned to prioritise ease of navigation, clear communication of services, and intuitive user interactions. Special attention was paid to optimising the website for mobile responsiveness and accessibility.
Results
Key outcomes of the project included:
- Enhanced visual appeal: The refreshed colour palette, custom monster icons, and gamified design approach significantly improved the website's visual appeal, capturing the attention of visitors and encouraging engagement.
- Improved user experience: The redesigned user interface prioritised ease of navigation, clear communication of services, and intuitive user interactions, resulting in an improved overall user experience.
- Increased online presence: The revamped website effectively communicated the agency's professionalism and reliability, helping to differentiate it from competitors and attract potential clients.
Key outcomes of the project included:
- Enhanced visual appeal: The refreshed colour palette, custom monster icons, and gamified design approach significantly improved the website's visual appeal, capturing the attention of visitors and encouraging engagement.
- Improved user experience: The redesigned user interface prioritised ease of navigation, clear communication of services, and intuitive user interactions, resulting in an improved overall user experience.
- Increased online presence: The revamped website effectively communicated the agency's professionalism and reliability, helping to differentiate it from competitors and attract potential clients.
No image
No image
No image
