Challenge
Challenges and needs
The client approached us with the following key issues:
Lack of centralized, searchable digital library — practitioners do not have a single, structured repository mapping official clarifications and court practice to Tax Code articles.
Need in credibility and professional branding — the portal had to periodically signal authority (legal expertise) and trustworthiness to convert professionals into paid subscribers.
Content access model — the platform aimed to have both free content to attract visitors and gated subscription tiers for monetization (paid access to official explanations and court practice).
Clear content discovery & SEO — the goal is to let users be able to locate content by Tax Code chapter/article and by topic; Google visibility was important to capture research-oriented traffic.
Mobile and desktop sensitivity — Local and global professionals must access content quickly from any device.
Reliable contact / conversion traction — contact info, subscription flow, and secure payments needed to be prominent and structuralized.
Challenges and needs
The client approached us with the following key issues:
Lack of centralized, searchable digital library — practitioners do not have a single, structured repository mapping official clarifications and court practice to Tax Code articles.
Need in credibility and professional branding — the portal had to periodically signal authority (legal expertise) and trustworthiness to convert professionals into paid subscribers.
Content access model — the platform aimed to have both free content to attract visitors and gated subscription tiers for monetization (paid access to official explanations and court practice).
Clear content discovery & SEO — the goal is to let users be able to locate content by Tax Code chapter/article and by topic; Google visibility was important to capture research-oriented traffic.
Mobile and desktop sensitivity — Local and global professionals must access content quickly from any device.
Reliable contact / conversion traction — contact info, subscription flow, and secure payments needed to be prominent and structuralized.
Solution
Solution & process
UI / UX Design
Structure & wireframes: During this process Intactdia team mapped primary user journeys (researcher looking up a Tax Code article, subscriber managing account, visitor reading news). Sitemap and wireframes fully prioritized direct entry to chapter/article pages and quick filtering of official responses and court cases.
Layout & visual language: The design presents clarity and hierarchy — large readable typography for long legal texts, concise cards for news/analyses, and clear CTA buttons for subscription/signup. Branded elements and colors were applied consistently to signal professionalism and trust.
SEO-ready headings & structure: Headings and URL patterns follow semantic best practices to help indexing and discoverability for queries like specific code articles and rulings.
Technical solution & functionalities
We prepared a content-rich portal with features tailored to professional research and subscription management.
The following subscription model was used for the portal:
a) The Free Package allows limited access to core content such as news, articles, official explanations, and court decisions, with its users familiarizing themselves with the platform.
b) The Monthly Subscription (30 AZN per month) and Annual Subscription (120 AZN per year) provide full access to the same categories of content, offering professionals uninterrupted and in-depth use of the platform for ongoing work and research.
c) The Premium Package (450 AZN per month) extends beyond content access by including expert legal support, allowing users to receive answers to five tax-law-related questions in written or verbal form. This package positions the platform not only as a content provider but also as a consultative service.
Solution & process
UI / UX Design
Structure & wireframes: During this process Intactdia team mapped primary user journeys (researcher looking up a Tax Code article, subscriber managing account, visitor reading news). Sitemap and wireframes fully prioritized direct entry to chapter/article pages and quick filtering of official responses and court cases.
Layout & visual language: The design presents clarity and hierarchy — large readable typography for long legal texts, concise cards for news/analyses, and clear CTA buttons for subscription/signup. Branded elements and colors were applied consistently to signal professionalism and trust.
SEO-ready headings & structure: Headings and URL patterns follow semantic best practices to help indexing and discoverability for queries like specific code articles and rulings.
Technical solution & functionalities
We prepared a content-rich portal with features tailored to professional research and subscription management.
The following subscription model was used for the portal:
a) The Free Package allows limited access to core content such as news, articles, official explanations, and court decisions, with its users familiarizing themselves with the platform.
b) The Monthly Subscription (30 AZN per month) and Annual Subscription (120 AZN per year) provide full access to the same categories of content, offering professionals uninterrupted and in-depth use of the platform for ongoing work and research.
c) The Premium Package (450 AZN per month) extends beyond content access by including expert legal support, allowing users to receive answers to five tax-law-related questions in written or verbal form. This package positions the platform not only as a content provider but also as a consultative service.
Results
After launch, the platform directly provided immediate structural and strategic gains for Caspian Legal Center’s TaxReview.az initiative.
Professional brand & credibility: The design and content structure raised the client’s brand perception. The site’s professional visual language, clear contact and institutional association with Caspian Legal Center showed reliability to potential subscribers and partner institutions. This led to improved trust — a crucial metric for converting professionals into paying users — and positioned TaxReview.az as an institutional resource rather than a generic blog on local market.
Monetization & subscription clarity: Implementing distinct free and paid content tiers via Golden Pay allowed TaxReview.az to attract casual readers, while converting serious users into subscribers who need access to official explanations and curated court practice. The subscription pages and account management give a straightforward funnel for users to evaluate value and commit to paid access. This dual model supports both reach (free content) and revenue (subscriptions).
Improved content discoverability and SEO: The taxonomy (content organized by Tax Code chapters and articles) combined with SEO-friendly heading and URL structures significantly ease the process for search engines to index authoritative legal content. This multiplies the chance that practitioners searching for specific code provisions or rulings find TaxReview.az in organic results — increasing qualified traffic to the site.
Editorial efficiency & future scalability: The user-friendly admin panel and structured content types let the editorial team quickly publish updates, categorize new court rulings, and add official clarifications. With that the operational barrier to keeping content current is heavily lifted— as it is a key competitive advantage for a legal reference portal where currency matters.
After launch, the platform directly provided immediate structural and strategic gains for Caspian Legal Center’s TaxReview.az initiative.
Professional brand & credibility: The design and content structure raised the client’s brand perception. The site’s professional visual language, clear contact and institutional association with Caspian Legal Center showed reliability to potential subscribers and partner institutions. This led to improved trust — a crucial metric for converting professionals into paying users — and positioned TaxReview.az as an institutional resource rather than a generic blog on local market.
Monetization & subscription clarity: Implementing distinct free and paid content tiers via Golden Pay allowed TaxReview.az to attract casual readers, while converting serious users into subscribers who need access to official explanations and curated court practice. The subscription pages and account management give a straightforward funnel for users to evaluate value and commit to paid access. This dual model supports both reach (free content) and revenue (subscriptions).
Improved content discoverability and SEO: The taxonomy (content organized by Tax Code chapters and articles) combined with SEO-friendly heading and URL structures significantly ease the process for search engines to index authoritative legal content. This multiplies the chance that practitioners searching for specific code provisions or rulings find TaxReview.az in organic results — increasing qualified traffic to the site.
Editorial efficiency & future scalability: The user-friendly admin panel and structured content types let the editorial team quickly publish updates, categorize new court rulings, and add official clarifications. With that the operational barrier to keeping content current is heavily lifted— as it is a key competitive advantage for a legal reference portal where currency matters.