Jun 22, 2021
No image
Completed

MMJ Real Estate - Digital Transformation

$25,000+
4-6 months
Australia, Wollongong
6-9
view project
Service categories
Service type
Web Development
Domain focus
Real Estate
Solution type
Websites & Landings
CMS solutions
Other

Challenge

When MMJ approached Internetrix, they were looking for a redevelopment of their existing website which was reliant on older technologies. Internetrix was tasked with an entire overhaul of the website. MMJ's key considerations when assessing their current platform and defining for this project: + User-experience - Their current site wasn't optimised for their user's experience, causing several pain points for potential and existing clients + Improve functionality - Their CMS was difficult for MMJ employees to confidently add and update content + Adhere to branding guidelines - MMJ had implemented a new brand for their traditional forms of marketing and wanted to transition it to their website

Solution

The first phase, design services, involved the completion of the following tasks: + The creation of the site's information architecture + Design of the initial creative concepts + HTML code conversion The second phase, deployment services, involved the completion of the following tasks: + Silverstripe CMS development + Utilising React for specific interfaces + AgentBox XML feed intergration + Advanced property search with listing and or map views + Property shortlisting functionality + PDF generation functionality + MMJ staff profile feature and function + Blog implementation + Form implementation The last phase, deployment services, involved the completion of the following tasks: + Final site polishes + SilverStripe CMS training + Website launch

Results

Internetrix was able to deliver a redeveloped website that achieved all of MMJ's key outcomes. The solution delivered: + Content optimisation to improve website performance + A website that was aligned with newly-created branding guidelines + Improvements in MMJs web presence through an improved SEO strategy + Improvements in MMJs web presence through an improved social strategy + A solution that the MMJ staff were confident in manually updating and controlling content Not only is the website well-designed, in sync with their branding guideline, but also is now intuitive and no longer causing any pain points for new or existing clients on the frontend as well as improved usability features in the backend for MMJ employees.