Jun 22, 2021
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Ongoing

Webjet - Google Analytics 360 Setup, Implementation & Support

$100,000+
more 1 year
Australia, Melbourne
2-5
view project
Service categories
Service type
Business Analysis
IT Consulting
Other
Domain focus
Travel & Hospitality
Solution type
Enterprise Software
Programming language
JavaScript
Frameworks
Other

Challenge

Due to the limitations of their existing Google Analytics Freemium account and their 10M+ monthly hits, Webjet experienced inaccuracy in data through sampling, uncaptured data, inefficient tracking, and simple reporting.
Due to the limitations of their existing Google Analytics Freemium account and their 10M+ monthly hits, Webjet experienced inaccuracy in data through sampling, uncaptured data, inefficient tracking, and simple reporting.

Solution

To counter the loss of potential data-driven revenue, Webjet engaged Internetrix- Google Analytics 360 Authorised Reseller, to deliver our 6 pillars of World Class Digital Analytics methodology into Webjet. This involved the setup, implementation, and support of a brand new Google Analytics 360 Account for the Webjet website as well as their newly acquired Zuji travel website.

Results

With Internetrix’s Digital Analyst Experts providing thorough recommendation reports and handling the setup and implementation of accounts, tracking code, and custom analytics, Webjet's new Google Analytics 360 account not only provided more accurate and useful data to Webjet’s online performance team but also, countered the loss of data-driven revenue from previous limitations. Webjet's website now operates at more a efficient level due to the level of insight and masses of accurate information now accessible for business decision-making within Webjet management.