Sep 26, 2022
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Completed
DataSort: Offline Visitors Data Analytics Platform
$50,000+
4-6 months
United Arab Emirates
6-9
Service categories
Service Lines
Artificial Intelligence
Big Data
Web Development
Domain focus
Commerce
Education
Retail and Restaurants
Challenge
Data Enrichment and Audience Segmentation, Based on User Interests, Socio-Demographics, Movements, and Activities.
Data Enrichment and Audience Segmentation, Based on User Interests, Socio-Demographics, Movements, and Activities.
Solution
A portal based on mobile- and enriched third-party data that allows one to:
— reconstruct users’ sociodemographic (gender, age);
— develop user segments (eg., young parents, frequent travellers, blue collars, university students, wealthy residents, etc.);
— provide analytics according to clients’ requirements (places with users’ concentrations, customers’ loyalty, trends and variances, comparison with competitors, etc.);
— determine the best location for opening a new kindergarten/supermarket/mall based on users' concentration, interests and sociodemographic factors.
A portal based on mobile- and enriched third-party data that allows one to:
— reconstruct users’ sociodemographic (gender, age);
— develop user segments (eg., young parents, frequent travellers, blue collars, university students, wealthy residents, etc.);
— provide analytics according to clients’ requirements (places with users’ concentrations, customers’ loyalty, trends and variances, comparison with competitors, etc.);
— determine the best location for opening a new kindergarten/supermarket/mall based on users' concentration, interests and sociodemographic factors.
Results
The solution started as a custom project for one of our UAE clients, but due to high demand further developed into a full-scale product that helps different businesses to answer important questions and solve principal tasks such as:
— launch of granular targeted ad campaigns;
— finding the best location for opening a business unit;
— identification of best locations for placing outdoor banners; evaluation of outdoor marketing campaigns reach;
— comparison of business performance with competitors; competitors’ popularity study;
— audience cross visitation between proprietary and competitors’ locations;
— customer loyalty analytics.
The solution started as a custom project for one of our UAE clients, but due to high demand further developed into a full-scale product that helps different businesses to answer important questions and solve principal tasks such as:
— launch of granular targeted ad campaigns;
— finding the best location for opening a business unit;
— identification of best locations for placing outdoor banners; evaluation of outdoor marketing campaigns reach;
— comparison of business performance with competitors; competitors’ popularity study;
— audience cross visitation between proprietary and competitors’ locations;
— customer loyalty analytics.