Challenge
Problem Statement:
80% of public notices were still being published in print, leading to limited accessibility and visibility of notices.
Journalists and publishers faced inefficient management and publication processes, slowing down workflows.
Traditional print publishers saw declining revenue as the industry moved towards digital platforms.
Project Overview:
- Column is a web application developed to modernize the public notice industry.
- It offers a digital-first platform for submitting, managing, and publishing public notices.
- The platform aims to increase accessibility, streamline management, and provide new revenue opportunities for publishers in a rapidly evolving digital world.
- The goal was to develop an MVP (Minimum Viable Product) in less than 4 months using an agile approach.
The Problem:
- The public notice industry was dependent on traditional print media, which made it difficult to reach a wide audience.
- Accessibility was limited because notices were not easily searchable or visible to the public.
- Publishers and journalists faced inefficient management processes that slowed down publication timelines and increased errors.
- Traditional publishers were experiencing declining revenue due to the shift away from print media.
Problem Statement:
80% of public notices were still being published in print, leading to limited accessibility and visibility of notices.
Journalists and publishers faced inefficient management and publication processes, slowing down workflows.
Traditional print publishers saw declining revenue as the industry moved towards digital platforms.
Project Overview:
- Column is a web application developed to modernize the public notice industry.
- It offers a digital-first platform for submitting, managing, and publishing public notices.
- The platform aims to increase accessibility, streamline management, and provide new revenue opportunities for publishers in a rapidly evolving digital world.
- The goal was to develop an MVP (Minimum Viable Product) in less than 4 months using an agile approach.
The Problem:
- The public notice industry was dependent on traditional print media, which made it difficult to reach a wide audience.
- Accessibility was limited because notices were not easily searchable or visible to the public.
- Publishers and journalists faced inefficient management processes that slowed down publication timelines and increased errors.
- Traditional publishers were experiencing declining revenue due to the shift away from print media.
Solution
Key Features:
- Digital Submission & Publication: Simplifies the process of submitting and publishing public notices online.
- Self-Serve Public Notice: Allows users to create and publish notices on their own, saving time and resources.
- Automated Affidavit: Streamlines the process by integrating digital affidavits for payment processing.
- Professional Services: Tailored solutions to help publishers optimize their business operations.
- Obituaries & Classifieds: A platform to manage community postings like obituaries and classifieds.
Key Features:
- Digital Submission & Publication: Simplifies the process of submitting and publishing public notices online.
- Self-Serve Public Notice: Allows users to create and publish notices on their own, saving time and resources.
- Automated Affidavit: Streamlines the process by integrating digital affidavits for payment processing.
- Professional Services: Tailored solutions to help publishers optimize their business operations.
- Obituaries & Classifieds: A platform to manage community postings like obituaries and classifieds.
Results
Expanded Reach: Column’s platform now supports 450+ publications across all 50 states.
Increased Engagement: Public engagement with notices has grown due to the platform’s advanced search and notification features.
Higher Revenue: Publishers are benefiting from a new digital revenue model, increasing their opportunities for income.
Successful MVP Launch: Column’s MVP launch was a success, helping the platform secure Series A funding.
Expanded Reach: Column’s platform now supports 450+ publications across all 50 states.
Increased Engagement: Public engagement with notices has grown due to the platform’s advanced search and notification features.
Higher Revenue: Publishers are benefiting from a new digital revenue model, increasing their opportunities for income.
Successful MVP Launch: Column’s MVP launch was a success, helping the platform secure Series A funding.