Marketing research is a process of empirical analysis and interpretation for the purpose of marketing or identifying market opportunities. Marketing research can be either qualitative or quantitative in nature. Marketers use data collected from previous studies to alter their product offering, marketing mix, production methods, pricing strategies, distribution channels and promotion tactics to improve their market share as well as profitability.
Marketing research is a process of empirical analysis and interpretation for the purpose of marketing or identifying market opportunities. Marketing research can be either qualitative or quantitative in nature. Marketers use data collected from previous studies to alter their product offering, marketing mix, production methods, pricing strategies, distribution channels and promotion tactics to improve their market share as well as profitability.