Challenge
The core challenge was developing a completely custom jewelry configurator capable of translating customer-selected dates into precise diamond placements, generating accurate product variants, updating visuals in real time, and calculating pricing dynamically. No existing platform or plugin could support these requirements.
The core challenge was developing a completely custom jewelry configurator capable of translating customer-selected dates into precise diamond placements, generating accurate product variants, updating visuals in real time, and calculating pricing dynamically. No existing platform or plugin could support these requirements.
Solution
KrishaWeb conducted extensive discovery and UX research before designing and developing a custom Adobe Commerce (Magento) solution. The team built:
- A custom TouchDate configurator
- Automated variant generation logic
- Real-time product image updates
- Matrix-based pricing management
- Stripe payment integration
- Affiliate and referral program functionality
- Mobile-optimized shopping experience
The platform was engineered to hide complex backend processes behind a simple four-step customer journey.
KrishaWeb conducted extensive discovery and UX research before designing and developing a custom Adobe Commerce (Magento) solution. The team built:
- A custom TouchDate configurator
- Automated variant generation logic
- Real-time product image updates
- Matrix-based pricing management
- Stripe payment integration
- Affiliate and referral program functionality
- Mobile-optimized shopping experience
The platform was engineered to hide complex backend processes behind a simple four-step customer journey.
Results
Within seven months, TRIT launched a fully operational eCommerce platform and exceeded key industry benchmarks:
- 68% checkout completion rate
- 24% cart abandonment rate
- 3.4% mobile conversion rate
- $285 average order value
- 18% affiliate-driven orders
- 100% product variant accuracy
The project successfully transformed TRIT from a concept-stage business into a scalable online revenue channel while delivering a premium customer experience.
Within seven months, TRIT launched a fully operational eCommerce platform and exceeded key industry benchmarks:
- 68% checkout completion rate
- 24% cart abandonment rate
- 3.4% mobile conversion rate
- $285 average order value
- 18% affiliate-driven orders
- 100% product variant accuracy
The project successfully transformed TRIT from a concept-stage business into a scalable online revenue channel while delivering a premium customer experience.
