Challenge
RifleSupply was facing several obstacles to its growth:
The older website lacked mobile efficiency. The mobile-friendly interface was not affecting sales.
Most of the website elements were outdated, and an entire revamp was the only way to fix them.
The website was complex to use, as many of the product details were missing.
Compliance complexity was another factor that we had to work on to make the site’s design align with it.
Real-time product availability was missing, so prospects used to step away from the website.
The absence of search filters was creating difficulty in scrolling through the broad range of products.
Marketing efforts were clearly invisible. Poor On-page SEO and inadequate customer engagement were a big challenge to cover up.
RifleSupply was facing several obstacles to its growth:
The older website lacked mobile efficiency. The mobile-friendly interface was not affecting sales.
Most of the website elements were outdated, and an entire revamp was the only way to fix them.
The website was complex to use, as many of the product details were missing.
Compliance complexity was another factor that we had to work on to make the site’s design align with it.
Real-time product availability was missing, so prospects used to step away from the website.
The absence of search filters was creating difficulty in scrolling through the broad range of products.
Marketing efforts were clearly invisible. Poor On-page SEO and inadequate customer engagement were a big challenge to cover up.
Solution
Though many challenges were there, our expert teammates found the appropriate solutions to create what customers will love to go through. The main parts that required attention were website layout and storefront development. For both, choosing the right tool is going to make all the difference.
Throughout the development stage, Kushel Digi Solutions took the responsibility of changing digital transformation from scratch. We formulated the roadmap from start to end for making this redesigning project successful and then executed the plans with a collaborative approach.
Though many challenges were there, our expert teammates found the appropriate solutions to create what customers will love to go through. The main parts that required attention were website layout and storefront development. For both, choosing the right tool is going to make all the difference.
Throughout the development stage, Kushel Digi Solutions took the responsibility of changing digital transformation from scratch. We formulated the roadmap from start to end for making this redesigning project successful and then executed the plans with a collaborative approach.
Results
Our BigCommerce website development process and efforts paid off when the results started showing up. We witnessed these changes after updating the website: Better conversions were happening due to the responsive design.
Improved compliance automation reduced the burden on the website handler. Order accuracy and real-time data became easily accessible. Web pages started loading faster, which improved customer satisfaction. Robust On-Page SEO empowers a website with an edge in Google Search Ranking.
Overall, working with RifleSupply was a great experience, and we are open to collaborating further.
Our BigCommerce website development process and efforts paid off when the results started showing up. We witnessed these changes after updating the website: Better conversions were happening due to the responsive design.
Improved compliance automation reduced the burden on the website handler. Order accuracy and real-time data became easily accessible. Web pages started loading faster, which improved customer satisfaction. Robust On-Page SEO empowers a website with an edge in Google Search Ranking.
Overall, working with RifleSupply was a great experience, and we are open to collaborating further.