Starbucks Singapore – A Loyalty And Engagement Application
Challenge
Starbucks Singapore is finding a loyalty & engagement application to maximize their repeat sales. Starbucks aimed to enhance and maintain key digital capabilities - including rewards, payment, ordering, and personalized customer experiences - across multiple international markets. The primary challenge lay in ensuring consistent performance, user experience, and integration across diverse regions with varying customer behaviors and technological infrastructures.
Starbucks Singapore is finding a loyalty & engagement application to maximize their repeat sales. Starbucks aimed to enhance and maintain key digital capabilities - including rewards, payment, ordering, and personalized customer experiences - across multiple international markets. The primary challenge lay in ensuring consistent performance, user experience, and integration across diverse regions with varying customer behaviors and technological infrastructures.
Solution
Kyanon Digital helps increase customer convenience and brand recognition by developing a loyalty and engagement application for company Starbucks Singapore's customers to fully access the services. Each mobile app account can actively track their loyalty program, promotions, store locations and manage their card and even customize occasional gift cards. The Mobile app platform not only allows customers to order their customised favourite drinks but also serve as a loyalty program with digital card. The digital card allows customers to link a credit card, debit card, or mobile wallet to their account and pay directly for purchases and earn more rewards (stars) compare to the other direct payment method.
Kyanon Digital helps increase customer convenience and brand recognition by developing a loyalty and engagement application for company Starbucks Singapore's customers to fully access the services. Each mobile app account can actively track their loyalty program, promotions, store locations and manage their card and even customize occasional gift cards. The Mobile app platform not only allows customers to order their customised favourite drinks but also serve as a loyalty program with digital card. The digital card allows customers to link a credit card, debit card, or mobile wallet to their account and pay directly for purchases and earn more rewards (stars) compare to the other direct payment method.
Results
In late 2021, the new version will be released which enables company Starbucks Singapore's customers to order food, beverages and signature merchandise with a click. For every market, Kyanon Digital will work closely with company A to identify, select and integrate with different technology solutions to support the growth strategy of that market.
In late 2021, the new version will be released which enables company Starbucks Singapore's customers to order food, beverages and signature merchandise with a click. For every market, Kyanon Digital will work closely with company A to identify, select and integrate with different technology solutions to support the growth strategy of that market.
