Jul 11, 2023
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Service categories
Service Lines
Ecommerce
Domain focus
Consumer Products & Services
Programming language
Python
Frameworks
Django
React.js
Challenge
Our challenge was to scale and optimize Splendid Spoon’s core e-commerce platform to uphold more users and allow greater flexibility in offering new products. Besides, we also implemented the demands of the marketing team to increase the conversion of new users.
Our challenge was to scale and optimize Splendid Spoon’s core e-commerce platform to uphold more users and allow greater flexibility in offering new products. Besides, we also implemented the demands of the marketing team to increase the conversion of new users.
Solution
We created a new data model to deliver value and meet marketing deadlines immediately. In parallel, we started isolating the code’s complexity, refactoring chunks of code at a time, and improving the code itself while keeping those deadlines met.
To empower the marketing team, we implemented a Content Management System. The goal was to allow the team to take control of the operation, cutting the middleman when they needed to make any changes in their pages and hot sites. Now Splendid Spoon has the entire domain over analytics SEO, AdSense, and Google metrics.
We expanded and adjusted the platform’s capabilities, allowing clients to order meals 7 days a week instead of only 5. Therefore, Splendid Spoon increased both their weekly meal orders and their client base.
We created a new data model to deliver value and meet marketing deadlines immediately. In parallel, we started isolating the code’s complexity, refactoring chunks of code at a time, and improving the code itself while keeping those deadlines met.
To empower the marketing team, we implemented a Content Management System. The goal was to allow the team to take control of the operation, cutting the middleman when they needed to make any changes in their pages and hot sites. Now Splendid Spoon has the entire domain over analytics SEO, AdSense, and Google metrics.
We expanded and adjusted the platform’s capabilities, allowing clients to order meals 7 days a week instead of only 5. Therefore, Splendid Spoon increased both their weekly meal orders and their client base.
Results
With all the refactored code and the creation of new data models, Labcodes built a feasible solution for the growth problem Splendid Spoon had. A less complex code means that all the teams were able not only to keep an expansion pace that kept Splendid Spoon growing but to test new features as early as possible.
Also, we reduced the points of contact during dispatch. With less complicated steps, the dispatch time dropped from 50 to only 8 minutes. This improvement made it easier to correct any delivery errors (even though they are almost extinct now), reducing delays and costs.
With all the refactored code and the creation of new data models, Labcodes built a feasible solution for the growth problem Splendid Spoon had. A less complex code means that all the teams were able not only to keep an expansion pace that kept Splendid Spoon growing but to test new features as early as possible.
Also, we reduced the points of contact during dispatch. With less complicated steps, the dispatch time dropped from 50 to only 8 minutes. This improvement made it easier to correct any delivery errors (even though they are almost extinct now), reducing delays and costs.
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