Challenge
Lagardère Travel Retail, a global travel retail operator, needed a fully localized website tailored for its China division. The challenge was to design a site that resonated with the Chinese audience while maintaining the brand’s global luxury appeal. The site also needed to be optimized for fast loading in Mainland China, incorporate parallax scrolling and animations, and support ongoing updates and scalability.
Lagardère Travel Retail, a global travel retail operator, needed a fully localized website tailored for its China division. The challenge was to design a site that resonated with the Chinese audience while maintaining the brand’s global luxury appeal. The site also needed to be optimized for fast loading in Mainland China, incorporate parallax scrolling and animations, and support ongoing updates and scalability.
Solution
We delivered a fully localized website for Lagardère’s China division, using a custom frontend built with Vue and Nuxt for performance optimization. The design featured smooth parallax scrolling and inview animations to create an engaging user experience. Netlify CMS was integrated to allow for easy content management and updates by the Lagardère team. Hosting was strategically set up within Mainland China to comply with local regulations and ensure fast load times. Ongoing support was provided, including continuous deployment through Buddy CI, on-page SEO optimization, Google Analytics integration, and CMS training for seamless content updates.
We delivered a fully localized website for Lagardère’s China division, using a custom frontend built with Vue and Nuxt for performance optimization. The design featured smooth parallax scrolling and inview animations to create an engaging user experience. Netlify CMS was integrated to allow for easy content management and updates by the Lagardère team. Hosting was strategically set up within Mainland China to comply with local regulations and ensure fast load times. Ongoing support was provided, including continuous deployment through Buddy CI, on-page SEO optimization, Google Analytics integration, and CMS training for seamless content updates.
Results
The new localized website provided a visually compelling and smooth user experience, enhancing the brand’s presence in China’s travel retail market. The optimized performance ensured fast load times in compliance with Mainland China’s hosting requirements, boosting user engagement. The CMS integration allowed the Lagardère team to independently manage content updates with ease, while continuous support ensured the site remained up-to-date with SEO and performance best practices. This ultimately strengthened Lagardère’s connection with its target audience and reinforced its global brand reputation.
The new localized website provided a visually compelling and smooth user experience, enhancing the brand’s presence in China’s travel retail market. The optimized performance ensured fast load times in compliance with Mainland China’s hosting requirements, boosting user engagement. The CMS integration allowed the Lagardère team to independently manage content updates with ease, while continuous support ensured the site remained up-to-date with SEO and performance best practices. This ultimately strengthened Lagardère’s connection with its target audience and reinforced its global brand reputation.
