Challenge
Brunott was having trouble in excelling in their customer service and be able to convert their potential customers into loyal ones. There was no centralised system to monitor purchase behaviours or preferences. T
Brunott was having trouble in excelling in their customer service and be able to convert their potential customers into loyal ones. There was no centralised system to monitor purchase behaviours or preferences. T
Solution
By using Salesforce as a CRM-system, we were able to automate and optimise their existing digital customer relations. The retail employees and managers were able to have an overview of their customers to be able to better serve them.
By using Salesforce as a CRM-system, we were able to automate and optimise their existing digital customer relations. The retail employees and managers were able to have an overview of their customers to be able to better serve them.
Results
* By using data science and digital marketing, Brunott is now able to better assist customers, increasing satisfaction along the way. * Managers can use the updated CRM-system to track employee performance and assist efficiently where needed. * By grouping data in one retail system, retail staff has better insight into their customer relations, improving support-related decision-making.
* By using data science and digital marketing, Brunott is now able to better assist customers, increasing satisfaction along the way. * Managers can use the updated CRM-system to track employee performance and assist efficiently where needed. * By grouping data in one retail system, retail staff has better insight into their customer relations, improving support-related decision-making.
