Heineken | Star Bars
Challenge
After developing the Drinkies application together with Heineken, the client wanted bars that use Heineken as a preferred supplier to be promoted more. By having a highlighted spot in the app, consumers are stimulated to go to these specific bars and drink Heinekens products.
After developing the Drinkies application together with Heineken, the client wanted bars that use Heineken as a preferred supplier to be promoted more. By having a highlighted spot in the app, consumers are stimulated to go to these specific bars and drink Heinekens products.
Solution
Lizard Global added loyalty & rewards functionalities to the Drinkies application with the feature Star Bars, which refers to the bars where Heineken is the preferred supplier. This way, consumers are more likely to visit the listed bars.
Lizard Global added loyalty & rewards functionalities to the Drinkies application with the feature Star Bars, which refers to the bars where Heineken is the preferred supplier. This way, consumers are more likely to visit the listed bars.
Results
Heineken is a large and renowned Dutch brewery, always looking for new opportunities regarding technological advancements and innovation that can give their customer services a positive boost. Within the Star Bar feature, users can see a ‘Bar Locator’ of participating outlets, ‘My Wallet’, ‘Shop’, ‘Daily Check-in’, and the latest deals.
Heineken is a large and renowned Dutch brewery, always looking for new opportunities regarding technological advancements and innovation that can give their customer services a positive boost. Within the Star Bar feature, users can see a ‘Bar Locator’ of participating outlets, ‘My Wallet’, ‘Shop’, ‘Daily Check-in’, and the latest deals.