Challenge
The Hay brothers recognized that while horse racing in Australia is an exciting and prestigious sport, it is often exclusive, and backwards with participation largely limited to the wealthy and done manually. High costs associated with horse ownership, race attendance, and other aspects of the sport have created a barrier that prevents the average person from actively participating. This exclusivity has left a significant portion of potential fans and participants as mere spectators. The challenge for the brothers was clear: to find a way to expand participation to a broader audience without compromising the sport's elite image. They sought to bridge the gap by making horse racing more accessible and engaging for a wider audience, while still preserving the allure and exclusivity that make it so captivating.
The Hay brothers recognized that while horse racing in Australia is an exciting and prestigious sport, it is often exclusive, and backwards with participation largely limited to the wealthy and done manually. High costs associated with horse ownership, race attendance, and other aspects of the sport have created a barrier that prevents the average person from actively participating. This exclusivity has left a significant portion of potential fans and participants as mere spectators. The challenge for the brothers was clear: to find a way to expand participation to a broader audience without compromising the sport's elite image. They sought to bridge the gap by making horse racing more accessible and engaging for a wider audience, while still preserving the allure and exclusivity that make it so captivating.
Solution
To turn this vision into reality, the Hay brothers collaborated with Lizard Global, who played a crucial role in transforming their concept into a functional, secure web app. The development team worked closely with MUSTR to ensure a seamless user experience, creating features for secure share purchases, account management, and ongoing updates on users' horse shares. With this platform, MUSTR not only offers a way for fans to be involved in horse racing but also builds a vibrant community through exclusive events, updates, and connections with the horses and their caregivers.
To turn this vision into reality, the Hay brothers collaborated with Lizard Global, who played a crucial role in transforming their concept into a functional, secure web app. The development team worked closely with MUSTR to ensure a seamless user experience, creating features for secure share purchases, account management, and ongoing updates on users' horse shares. With this platform, MUSTR not only offers a way for fans to be involved in horse racing but also builds a vibrant community through exclusive events, updates, and connections with the horses and their caregivers.
Results
MUSTR opens the gates of this prestigious industry to a new generation—creating a community where anyone can experience the thrill of horse racing without the financial hurdles. This innovative approach opens up horse racing to a younger audience, especially those in their early 30s, and offers an exciting new way to engage with the sport.
MUSTR opens the gates of this prestigious industry to a new generation—creating a community where anyone can experience the thrill of horse racing without the financial hurdles. This innovative approach opens up horse racing to a younger audience, especially those in their early 30s, and offers an exciting new way to engage with the sport.