Challenge
The primary challenge the client encountered was the significant difficulty in effectively engaging their target audience. Despite their efforts, they struggled to captivate users' attention, which in turn hindered their ability to drive sales and expand brand visibility. This lack of engagement not only limited immediate conversions but also affected the long-term growth of their brand, as potential customers were not interacting with their content or services at a meaningful level. The client needed a strategy that could spark interest, build stronger connections with their audience, and translate that engagement into tangible business outcomes, such as increased sales and greater brand recognition in the market.
The primary challenge the client encountered was the significant difficulty in effectively engaging their target audience. Despite their efforts, they struggled to captivate users' attention, which in turn hindered their ability to drive sales and expand brand visibility. This lack of engagement not only limited immediate conversions but also affected the long-term growth of their brand, as potential customers were not interacting with their content or services at a meaningful level. The client needed a strategy that could spark interest, build stronger connections with their audience, and translate that engagement into tangible business outcomes, such as increased sales and greater brand recognition in the market.
Solution
Together with Lion & Lion, Lizard Global created a platform driven by gamification that results in loyalty and rewards by earning Points & "Koins". Points are used for leaderboards and koins can be used to buy vouchers and products that were connected to Merchants for whom we built a redemption platform based on QR codes. The main target was to engage with the users via the platform, to ultimately push them towards the merchants at onsite locations or purchasing products/services online.
Together with Lion & Lion, Lizard Global created a platform driven by gamification that results in loyalty and rewards by earning Points & "Koins". Points are used for leaderboards and koins can be used to buy vouchers and products that were connected to Merchants for whom we built a redemption platform based on QR codes. The main target was to engage with the users via the platform, to ultimately push them towards the merchants at onsite locations or purchasing products/services online.
Results
Status-K showcases the optimized impact of gamification and Loyalty & Rewards on user engagement with a ground-breaking mobile application in which users can compete for coins in various districts. By creating gamified group-based competitions, where groups are led by Key Opinion Leaders, users are extra motivated to return to the platform and play more games.
Status-K showcases the optimized impact of gamification and Loyalty & Rewards on user engagement with a ground-breaking mobile application in which users can compete for coins in various districts. By creating gamified group-based competitions, where groups are led by Key Opinion Leaders, users are extra motivated to return to the platform and play more games.
