Jul 28, 2021
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Service categories
Service Lines
Game Development
IT Services
Mobile Development
Domain focus
Advertising & Marketing
Subcategories
IT Services
Business Analysis
Challenge
The foremost problem the client faced was the overall difficulty in stimulating user engagement among their target audience in order to generate more sales and raise more broad brand awareness.
The foremost problem the client faced was the overall difficulty in stimulating user engagement among their target audience in order to generate more sales and raise more broad brand awareness.
Solution
Together with Lion & Lion, Lizard Global created a platform driven by gamification that results in loyalty and rewards by earning Points & "Koins". Points are used for leaderboards and koins can be used to buy vouchers and products that were connected to Merchants for whom we built a redemption platform based on QR codes. The main target was to engage with the users via the platform, to ultimately push them towards the merchants at onsite locations or purchasing products/services online.
Together with Lion & Lion, Lizard Global created a platform driven by gamification that results in loyalty and rewards by earning Points & "Koins". Points are used for leaderboards and koins can be used to buy vouchers and products that were connected to Merchants for whom we built a redemption platform based on QR codes. The main target was to engage with the users via the platform, to ultimately push them towards the merchants at onsite locations or purchasing products/services online.
Results
Status-K showcases the optimized impact of gamification and Loyalty & Rewards on user engagement with a ground-breaking mobile application in which users can compete for coins in various districts. By creating gamified group-based competitions, where groups are led by Key Opinion Leaders, users are extra motivated to return to the platform and play more games.
Status-K showcases the optimized impact of gamification and Loyalty & Rewards on user engagement with a ground-breaking mobile application in which users can compete for coins in various districts. By creating gamified group-based competitions, where groups are led by Key Opinion Leaders, users are extra motivated to return to the platform and play more games.
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