Jul 28, 2022
No image
Service categories
Service Lines
Design
Domain focus
Transportation & Logistics
Challenge
Lollypop initiated in-person and remote interactions with global heads at Trukkin to understand the entire ecosystem. We translated initial understandings to measurable insights that can be further utilized in crafting user journeys essential to the company’s operations. We conducted a thorough desk research of the market, their competitors, their USPs and potential improvements. We utilized our desk research learnings to present case by case arguments during the design thinking workshop sessions. Active participation and support from all internal and external stakeholders led to a successful documentation of the discovery insights, all mutually agreed by the business.
Lollypop initiated in-person and remote interactions with global heads at Trukkin to understand the entire ecosystem. We translated initial understandings to measurable insights that can be further utilized in crafting user journeys essential to the company’s operations. We conducted a thorough desk research of the market, their competitors, their USPs and potential improvements. We utilized our desk research learnings to present case by case arguments during the design thinking workshop sessions. Active participation and support from all internal and external stakeholders led to a successful documentation of the discovery insights, all mutually agreed by the business.
Solution
Lollypop initiated in-person and remote interactions with global heads at Trukkin to understand the entire ecosystem. We translated initial understandings to measurable insights that can be further utilized in crafting user journeys essential to the company’s operations. We conducted a thorough desk research of the market, their competitors, their USPs and potential improvements. We utilized our desk research learnings to present case by case arguments during the design thinking workshop sessions. Active participation and support from all internal and external stakeholders led to a successful documentation of the discovery insights, all mutually agreed by the business.
Lollypop initiated in-person and remote interactions with global heads at Trukkin to understand the entire ecosystem. We translated initial understandings to measurable insights that can be further utilized in crafting user journeys essential to the company’s operations. We conducted a thorough desk research of the market, their competitors, their USPs and potential improvements. We utilized our desk research learnings to present case by case arguments during the design thinking workshop sessions. Active participation and support from all internal and external stakeholders led to a successful documentation of the discovery insights, all mutually agreed by the business.
Results
Our goal was to create a seamless suite of digital experiences that would echo trust, reliability and create a brand identity for Trukkin that customers across geographies could identify with. We also helped Trukkin achieve the following outcomes:
- Quickly scaled and became the fastest growing digital trucking platform in the Middle East.
- Recruited thousands of partner-drivers through the platform.
- Raised capital to help fuel their growth.
Our goal was to create a seamless suite of digital experiences that would echo trust, reliability and create a brand identity for Trukkin that customers across geographies could identify with. We also helped Trukkin achieve the following outcomes:
- Quickly scaled and became the fastest growing digital trucking platform in the Middle East.
- Recruited thousands of partner-drivers through the platform.
- Raised capital to help fuel their growth.
No image
