Lollypop Design Studio
Jul 28, 2022
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Vodafone Idea

Vodafone Idea

Less 1 month
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Lollypop’s biggest challenge was to understand the uncertain & volatile telecom market and its unique complexities, simplifying user’s digital experience being a major one. A bad experience at any touch-point can cause customer attrition and thus loss of business. Our task was to overhaul the entire digital branding while glorifying the merger of the two global brands. It was imperative to craft a seamless digital experience through a mobile app that would enable a seamless transition of users from the existing apps of the two brands.


Our team of UX Researchers conducted workshops with the clients to understand users’ pain points, expectations and motivations in order to arrive at the usability score of the individual apps. We also conducted a thorough research on the user reviews on the market place. Most of the apps had outdated design language and the experience also needed to be relooked.


What we achieved from this project? We designed a new seamless experience that accommodated the traits of both the applications without any abrupt shift in their usage patterns. 300M customers served 60M+ downloads 1.5M+ bill payments 3.5M+ recharges 75M+ total visitors It carries an average rating of 4.0 Won international awards for its design and impact
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Vodafone Idea