Jul 28, 2022
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Service categories
Service Lines
Design
Domain focus
Telecommunications
Challenge
Lollypop’s biggest challenge was to understand the uncertain & volatile telecom market and its unique complexities, simplifying user’s digital experience being a major one. A bad experience at any touch-point can cause customer attrition and thus loss of business.
Our task was to overhaul the entire digital branding while glorifying the merger of the two global brands. It was imperative to craft a seamless digital experience through a mobile app that would enable a seamless transition of users from the existing apps of the two brands.
Lollypop’s biggest challenge was to understand the uncertain & volatile telecom market and its unique complexities, simplifying user’s digital experience being a major one. A bad experience at any touch-point can cause customer attrition and thus loss of business.
Our task was to overhaul the entire digital branding while glorifying the merger of the two global brands. It was imperative to craft a seamless digital experience through a mobile app that would enable a seamless transition of users from the existing apps of the two brands.
Solution
Our team of UX Researchers conducted workshops with the clients to understand users’ pain points, expectations and motivations in order to arrive at the usability score of the individual apps.
We also conducted a thorough research on the user reviews on the market place. Most of the apps had outdated design language and the experience also needed to be relooked.
Our team of UX Researchers conducted workshops with the clients to understand users’ pain points, expectations and motivations in order to arrive at the usability score of the individual apps.
We also conducted a thorough research on the user reviews on the market place. Most of the apps had outdated design language and the experience also needed to be relooked.
Results
What we achieved from this project?
We designed a new seamless experience that accommodated
the traits of both the applications without any abrupt shift
in their usage patterns.
300M customers served
60M+ downloads
1.5M+ bill payments
3.5M+ recharges
75M+ total visitors
It carries an average rating of 4.0
Won international awards for its design and impact
What we achieved from this project?
We designed a new seamless experience that accommodated
the traits of both the applications without any abrupt shift
in their usage patterns.
300M customers served
60M+ downloads
1.5M+ bill payments
3.5M+ recharges
75M+ total visitors
It carries an average rating of 4.0
Won international awards for its design and impact
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