Apr 03, 2024
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Service categories
Service Lines
Design
Web Development
Domain focus
Technology
CMS solutions
WordPress
Subcategories
Design
Digital Design
Logo Design
User Experience
Challenge
Aerobic Technologies are the makers of an amazing piece of equipment. Unfortunately, their website was a mess and failed to market their product in an effective way.
Issues with poorly organised content, poor website UX and a wishy-washy brand meant the website failed to connect with its users.
With a new marketing drive on the horizon, Aerobic Technologies needed a website that would help support its strategy and we were happy to help.
Aerobic Technologies are the makers of an amazing piece of equipment. Unfortunately, their website was a mess and failed to market their product in an effective way.
Issues with poorly organised content, poor website UX and a wishy-washy brand meant the website failed to connect with its users.
With a new marketing drive on the horizon, Aerobic Technologies needed a website that would help support its strategy and we were happy to help.
Solution
The key to the success of the new Aerobic Technologies website lay in the delivery of the information that a potential customer would need to make an informed purchase choice.
The information would need to be conveyed in a simple, clear and minimal way on the home page to encourage quick onboarding. But if a customer wanted to dig deeper, they would be able to find more in-depth information within the FAQ, Case Studies and Insights sections.
The key to the success of the new Aerobic Technologies website lay in the delivery of the information that a potential customer would need to make an informed purchase choice.
The information would need to be conveyed in a simple, clear and minimal way on the home page to encourage quick onboarding. But if a customer wanted to dig deeper, they would be able to find more in-depth information within the FAQ, Case Studies and Insights sections.
Results
Design & functionality highlights include:
Static navigation for improved UX and to help focus the user on key tasks.
Use of video from the client’s YouTube channel linked to testimonials.
Saving Calculator (hidden until additional data can be added to the system)
Contact form that sends data directly to the client as well as into the company CRM.
Insights area for writing in-depth articles to help drive SEO.
We are looking forward to helping Aerobic Technologies grow their website in the near future. We hope to add a section that will profile the various digester models and look at ways to directly integrate the machines’ data into the site for real-time reporting.
Design & functionality highlights include:
Static navigation for improved UX and to help focus the user on key tasks.
Use of video from the client’s YouTube channel linked to testimonials.
Saving Calculator (hidden until additional data can be added to the system)
Contact form that sends data directly to the client as well as into the company CRM.
Insights area for writing in-depth articles to help drive SEO.
We are looking forward to helping Aerobic Technologies grow their website in the near future. We hope to add a section that will profile the various digester models and look at ways to directly integrate the machines’ data into the site for real-time reporting.
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