Apr 03, 2024
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Service categories
Service Lines
Design
Web Development
Domain focus
Real Estate
CMS solutions
WordPress
Subcategories
Design
Digital Design
Logo Design
User Experience
Challenge
Invest Property Chic approached us to discuss their website needs after seeing our work for Investors in Property. Their previous website was built in 2013 and looked like it. It was time for a refresh!
IPC required a website that was easier to use for buyers and administrators, whilst delivering a vastly improved visual experience. Utilising larger, better-quality images, alongside information that was well organised and laid out in such a way that users could easily understand it.
Invest Property Chic approached us to discuss their website needs after seeing our work for Investors in Property. Their previous website was built in 2013 and looked like it. It was time for a refresh!
IPC required a website that was easier to use for buyers and administrators, whilst delivering a vastly improved visual experience. Utilising larger, better-quality images, alongside information that was well organised and laid out in such a way that users could easily understand it.
Solution
After discussing the project requirements with the client and running an audit to find out how the site was performing from a technical point of view, we identified the following wishlist of improvements:
A clean & modern design that effectively targeted the affluent audience base.
Improved search tools to help users find properties of interest.
A clearer customer journey that’s clutter-free.
Drive enquiries with well-placed CTAs.
Contact & sign-up forms that collect a range of valuable data.
Improved SEO through well-written code.
A faster, more secure platform with regular patches to the CMS and plugins.
Easy-to-use CMS that allows for the addition & editing of property listings, plus blog posts and buying guides.
After discussing the project requirements with the client and running an audit to find out how the site was performing from a technical point of view, we identified the following wishlist of improvements:
A clean & modern design that effectively targeted the affluent audience base.
Improved search tools to help users find properties of interest.
A clearer customer journey that’s clutter-free.
Drive enquiries with well-placed CTAs.
Contact & sign-up forms that collect a range of valuable data.
Improved SEO through well-written code.
A faster, more secure platform with regular patches to the CMS and plugins.
Easy-to-use CMS that allows for the addition & editing of property listings, plus blog posts and buying guides.
Results
The result is a website that’s much more focused. Guiding the user to content quicker & easier, whilst keeping them from feeling lost.
It’s been a real pleasure to work with Invest Property Chic on their new website. One that will help grow their business and position their brand more effectively in the luxury real estate sector.
The result is a website that’s much more focused. Guiding the user to content quicker & easier, whilst keeping them from feeling lost.
It’s been a real pleasure to work with Invest Property Chic on their new website. One that will help grow their business and position their brand more effectively in the luxury real estate sector.
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