Apr 03, 2024
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Service categories
Service Lines
Design
Web Development
Domain focus
Real Estate
CMS solutions
WordPress
Subcategories
Design
Digital Design
User Experience
Challenge
The website was last updated in 2016 and so required some visual and functional improvements, especially to help boost SEO and become a more effective sales tool, driving more enquiries from interested property buyers & sellers in Central London.
The website was last updated in 2016 and so required some visual and functional improvements, especially to help boost SEO and become a more effective sales tool, driving more enquiries from interested property buyers & sellers in Central London.
Solution
Our focus with the redesign was to structure a page that guided the user through Kingly’s services and portfolio with minimal friction. And ultimately drive sales enquiries.
Design & functionality highlights include:
Static navigation for improved UX and to guide the user through key content.
Property management tools that enable the client to tag a listing as currently for sale or sold.
Ability to upload multiple PDF documents to each property listing.
Contact form that sends data directly to the client as well as into the company CRM.
Insights section for creating in-depth articles to help improve SEO and position Kingly as experts in their field.
Our focus with the redesign was to structure a page that guided the user through Kingly’s services and portfolio with minimal friction. And ultimately drive sales enquiries.
Design & functionality highlights include:
Static navigation for improved UX and to guide the user through key content.
Property management tools that enable the client to tag a listing as currently for sale or sold.
Ability to upload multiple PDF documents to each property listing.
Contact form that sends data directly to the client as well as into the company CRM.
Insights section for creating in-depth articles to help improve SEO and position Kingly as experts in their field.
Results
The results are a much cleaner and clearer user journey, with clear CTAs for buyers and sellers to get in touch with one of the team members. Kingly have also recently added lettings to their offering.
The results are a much cleaner and clearer user journey, with clear CTAs for buyers and sellers to get in touch with one of the team members. Kingly have also recently added lettings to their offering.
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