Tara One
Challenge
Tara Delivery Services LLC was a new entrant in a competitive UAE delivery market and needed more than a logo—it required a full brand identity that immediately conveyed professionalism, trust, and leadership to an Arabic-speaking audience.
Tara Delivery Services LLC was a new entrant in a competitive UAE delivery market and needed more than a logo—it required a full brand identity that immediately conveyed professionalism, trust, and leadership to an Arabic-speaking audience.
Solution
Lumrah Media developed a complete branding package including a custom Arabic font‐integrated logo, a strong brand promise (“With You in Every Choice – معك في كل اختيار”), a dual-language identity, a clear colour palette (teal blue and dark navy), brand guidelines, and ready-to-use materials for numerous applications.
Lumrah Media developed a complete branding package including a custom Arabic font‐integrated logo, a strong brand promise (“With You in Every Choice – معك في كل اختيار”), a dual-language identity, a clear colour palette (teal blue and dark navy), brand guidelines, and ready-to-use materials for numerous applications.
Results
The outcome was a 61-page brand standards guide covering all touch-points, ready-to-use artwork for 20 different applications (business cards, delivery bags, car branding, social templates, uniforms), and a unified, professional brand presence from day one positioning Tara as a trusted leader.
The outcome was a 61-page brand standards guide covering all touch-points, ready-to-use artwork for 20 different applications (business cards, delivery bags, car branding, social templates, uniforms), and a unified, professional brand presence from day one positioning Tara as a trusted leader.