Challenge
Sky Hi Tech Academy, an EdTech platform delivering online coding classes for kids, aimed to establish itself as a leader in future-ready education. Despite strong programs and a clear vision, the academy struggled with limited digital traction, poor website UX, low search visibility, inconsistent social presence, and inefficient paid campaigns. Their fragmented marketing ecosystem was causing missed opportunities to engage parents and convert interest into course enrollments.
Sky Hi Tech Academy, an EdTech platform delivering online coding classes for kids, aimed to establish itself as a leader in future-ready education. Despite strong programs and a clear vision, the academy struggled with limited digital traction, poor website UX, low search visibility, inconsistent social presence, and inefficient paid campaigns. Their fragmented marketing ecosystem was causing missed opportunities to engage parents and convert interest into course enrollments.
Solution
Sky Hi Tech Academy approached MMB for their Growth-as-a-Service model, assembling a cross-functional growth pod, SEO strategist, paid media manager, web developer, content/social media manager, and automation expert. We built a fully scalable growth framework powered by modern web design, performance-focused SEO, structured paid media, smart automation, and content strategies aligned to parent intent.
Key initiatives included:
Designing a React-powered responsive website with modular CMS, fast load speeds, and optimized UX flows.
Executing SEO-driven content and technical fixes like schema markup, crawl error resolution, and keyword mapping.
Running Google and Meta Ads segmented by courses and funnel stages, achieving CTRs as high as 16.47%.
Deploying automation workflows for lead capture, nurturing, and CRM integration.
Driving social engagement through lifecycle campaigns and consistent creative testing.
Building custom GA4 + Looker Studio dashboards for transparent performance tracking.
Sky Hi Tech Academy approached MMB for their Growth-as-a-Service model, assembling a cross-functional growth pod, SEO strategist, paid media manager, web developer, content/social media manager, and automation expert. We built a fully scalable growth framework powered by modern web design, performance-focused SEO, structured paid media, smart automation, and content strategies aligned to parent intent.
Key initiatives included:
Designing a React-powered responsive website with modular CMS, fast load speeds, and optimized UX flows.
Executing SEO-driven content and technical fixes like schema markup, crawl error resolution, and keyword mapping.
Running Google and Meta Ads segmented by courses and funnel stages, achieving CTRs as high as 16.47%.
Deploying automation workflows for lead capture, nurturing, and CRM integration.
Driving social engagement through lifecycle campaigns and consistent creative testing.
Building custom GA4 + Looker Studio dashboards for transparent performance tracking.
Results
Sky Hi Tech Academy scaled organic users from 0 to 6.4K+, drove 31,000+ paid campaign clicks, and converted 819 high-quality leads at an optimized NZ$0.72 CPC. Their online presence transformed into a cohesive, data-driven growth engine, positioning them as a trusted EdTech brand.
This case demonstrates how a unified, intent-driven digital strategy can turn fragmented marketing into measurable, scalable growth.
Sky Hi Tech Academy scaled organic users from 0 to 6.4K+, drove 31,000+ paid campaign clicks, and converted 819 high-quality leads at an optimized NZ$0.72 CPC. Their online presence transformed into a cohesive, data-driven growth engine, positioning them as a trusted EdTech brand.
This case demonstrates how a unified, intent-driven digital strategy can turn fragmented marketing into measurable, scalable growth.