Eyecon: Scaling Mobile Engagement with ASO, Social & Analytics
Challenge
Despite strong core functionality and a growing user base, Eyecons digital growth strategy had several limitations:
- App store visibility lacked ASO-driven optimization.
- Social engagement was underleveraged for conversions.
- Creative assets were inconsistent and didnt clearly convey install value.
- Analytics were fragmented, limiting actionable insights.
- No structured framework to link discovery install engagement retention .
Eyecon needed more than individual tactics - it needed a scalable, repeatable engine that could turn awareness into measurable engagement and sustained growth.
Despite strong core functionality and a growing user base, Eyecons digital growth strategy had several limitations:
- App store visibility lacked ASO-driven optimization.
- Social engagement was underleveraged for conversions.
- Creative assets were inconsistent and didnt clearly convey install value.
- Analytics were fragmented, limiting actionable insights.
- No structured framework to link discovery install engagement retention .
Eyecon needed more than individual tactics - it needed a scalable, repeatable engine that could turn awareness into measurable engagement and sustained growth.
Solution
Make My Brand implemented a Growth-as-a-Service framework for mobile apps, aligning search behavior, social discovery, visual design, and performance analytics into one cohesive system:
- App Store Optimization (ASO): Intent-aligned keywords, compelling visuals, and optimized listings.
- Social Media Optimization (SMO): Targeted campaigns to increase awareness and drive app installs.
- Creative & Visual System: Consistent brand visuals across store listings and social ads.
- Content Optimization: Enhanced app descriptions and landing assets to increase conversion intent.
- Performance Analytics: Real-time dashboards to track installs, reviews, and user behavior for ongoing refinement.
Make My Brand implemented a Growth-as-a-Service framework for mobile apps, aligning search behavior, social discovery, visual design, and performance analytics into one cohesive system:
- App Store Optimization (ASO): Intent-aligned keywords, compelling visuals, and optimized listings.
- Social Media Optimization (SMO): Targeted campaigns to increase awareness and drive app installs.
- Creative & Visual System: Consistent brand visuals across store listings and social ads.
- Content Optimization: Enhanced app descriptions and landing assets to increase conversion intent.
- Performance Analytics: Real-time dashboards to track installs, reviews, and user behavior for ongoing refinement.
Results
The integrated strategy delivered measurable
outcomes, showcasing Eyecons growth acceleration and market impact:
- 50M+ total downloads, surpassing initial global targets.
- 4.4 average rating from 582K+ reviews, boosting trust and credibility.
- 428K+ Facebook likes and 443K+ followers amplifying social reach.
- Enhanced organic app discovery and improved user retention.
By aligning discovery, engagement, and retention through data-driven optimization, MMB helped Eyecon scale app visibility and user engagement while maximizing long-term growth potential.
The integrated strategy delivered measurable
outcomes, showcasing Eyecons growth acceleration and market impact:
- 50M+ total downloads, surpassing initial global targets.
- 4.4 average rating from 582K+ reviews, boosting trust and credibility.
- 428K+ Facebook likes and 443K+ followers amplifying social reach.
- Enhanced organic app discovery and improved user retention.
By aligning discovery, engagement, and retention through data-driven optimization, MMB helped Eyecon scale app visibility and user engagement while maximizing long-term growth potential.