Haraheri: Turning Local Search Intent into Measurable Footfall Through SEO & Social
Challenge
Despite a compelling in-person dining experience, Haraheri’s digital presence faced several gaps:
Organic visibility for high-intent local dining queries was inconsistent.
No structured keyword-to-page mapping for menus and experiences.
Limited tracking of engagement with key dining actions.
Weak local SEO and schema signals.
Instagram lacked consistent brand storytelling and discovery focus.
Despite a compelling in-person dining experience, Haraheri’s digital presence faced several gaps:
Organic visibility for high-intent local dining queries was inconsistent.
No structured keyword-to-page mapping for menus and experiences.
Limited tracking of engagement with key dining actions.
Weak local SEO and schema signals.
Instagram lacked consistent brand storytelling and discovery focus.
Solution
Make My Brand deployed a focused Growth-as-a-Service SEO and branding pod to align Haraheri’s online presence with local search behavior:
Technical SEO Foundation: Aligned GA4 and Search Console tracking for menus, location, and experience pages.
Search-Led Content Optimization: Refreshed metadata, headings, and page structure to improve CTR and rankings.
Local SEO & Intent Mapping: Mapped high-intent keywords like patio dining and izakaya to priority pages.
UX & Engagement Optimization: Improved internal linking, CTAs, and content hierarchy to guide diners toward menus and reservations.
Instagram SMO & Brand Amplification: Built consistent visual storytelling to support discovery and recall.
Make My Brand deployed a focused Growth-as-a-Service SEO and branding pod to align Haraheri’s online presence with local search behavior:
Technical SEO Foundation: Aligned GA4 and Search Console tracking for menus, location, and experience pages.
Search-Led Content Optimization: Refreshed metadata, headings, and page structure to improve CTR and rankings.
Local SEO & Intent Mapping: Mapped high-intent keywords like patio dining and izakaya to priority pages.
UX & Engagement Optimization: Improved internal linking, CTAs, and content hierarchy to guide diners toward menus and reservations.
Instagram SMO & Brand Amplification: Built consistent visual storytelling to support discovery and recall.
Results
Harvesting intent-aligned search and social signals delivered measurable impact:
37,000+ total users driven through organic and direct discovery.
93,600+ search impressions captured for high-intent dining queries.
10,500+ organic clicks from local search.
20,677+ users from organic search as the primary acquisition channel.
Engagement rates above 60%, showing meaningful exploration of menus and experiences.
By aligning search-led content, local signals, meaningful UX, and social discovery, MMB helped HaraHeri convert online visibility into qualified interest - strengthening its digital discovery funnel and supporting real-world dining engagements.
Harvesting intent-aligned search and social signals delivered measurable impact:
37,000+ total users driven through organic and direct discovery.
93,600+ search impressions captured for high-intent dining queries.
10,500+ organic clicks from local search.
20,677+ users from organic search as the primary acquisition channel.
Engagement rates above 60%, showing meaningful exploration of menus and experiences.
By aligning search-led content, local signals, meaningful UX, and social discovery, MMB helped HaraHeri convert online visibility into qualified interest - strengthening its digital discovery funnel and supporting real-world dining engagements.