United Building Solutions: Engineering Performance-Led Growth Through Intent-Driven Paid Acquisition
Challenge
United Building Solutions faced these major digital performance gaps:
- Existing Google Ads structure lacked clear, conversion-aligned segmentation
- Campaigns were optimized for clicks, not lead quality or call volume
- No focused funnel for high-intent service inquiries
- Weak tracking and attribution hindered ROI measurement
- Landing experience did not reinforce search intent for construction services
United Building Solutions faced these major digital performance gaps:
- Existing Google Ads structure lacked clear, conversion-aligned segmentation
- Campaigns were optimized for clicks, not lead quality or call volume
- No focused funnel for high-intent service inquiries
- Weak tracking and attribution hindered ROI measurement
- Landing experience did not reinforce search intent for construction services
Solution
MMB rebuilt the paid media ecosystem using a performance-first strategy with these key elements:
Intent-Led Campaign Architecture: Segmented search, call-only, and inquiry-focused groups
Conversion-First Bidding: Prioritized actions tied to business outcomes
Enhanced Call-Focused Funnels: Mobile-first landing design with click-to-call emphasis
Accurate Tracking & Attribution: Enabled clear visibility into phone calls and conversions
Ongoing Optimization: Weekly bid and keyword refinement based on performance data
MMB rebuilt the paid media ecosystem using a performance-first strategy with these key elements:
Intent-Led Campaign Architecture: Segmented search, call-only, and inquiry-focused groups
Conversion-First Bidding: Prioritized actions tied to business outcomes
Enhanced Call-Focused Funnels: Mobile-first landing design with click-to-call emphasis
Accurate Tracking & Attribution: Enabled clear visibility into phone calls and conversions
Ongoing Optimization: Weekly bid and keyword refinement based on performance data
Results
- +22,456% increase in impressions (from 114 to 25,700+)
- +7,928% growth in clicks (from 7 to 562+)
- +5,250% increase in tracked conversions (from 2 to 107+)
- 320+ high-intent inbound phone calls — the primary conversion outcome
- Paid media effectively shifted from an experimental channel to a revenue-driving acquisition system
By tightening campaign structure, aligning bidding with business goals, and prioritizing call-centric conversions, MMB helped United Building Solutions unlock consistent, high-quality demand and measurable performance growth.
- +22,456% increase in impressions (from 114 to 25,700+)
- +7,928% growth in clicks (from 7 to 562+)
- +5,250% increase in tracked conversions (from 2 to 107+)
- 320+ high-intent inbound phone calls — the primary conversion outcome
- Paid media effectively shifted from an experimental channel to a revenue-driving acquisition system
By tightening campaign structure, aligning bidding with business goals, and prioritizing call-centric conversions, MMB helped United Building Solutions unlock consistent, high-quality demand and measurable performance growth.