Master of Code Global
Jul 04, 2022
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Luxury Escapes Chatbot
Completed

Luxury Escapes Chatbot

$25,000+
2-3 months
United States, Austin
2-5
view project
Service categories
Service Lines
Big Data
Design
IT Services
QA and Testing
Domain focus
Travel & Hospitality

Challenge

Increase online sales and provide personalized updates to the user about new deals, by offering a more conversational experience that still drives sales and conversions.
Increase online sales and provide personalized updates to the user about new deals, by offering a more conversational experience that still drives sales and conversions.

Solution

Live Chat Inc.’s Facebook Messenger application was not on par with the Facebook API causing us to program a middleware that controlled the inflow and outflow of messages between the chatbot, live chat, and Messenger. It gave us control over the handover protocol, thereby, using different operations like creating a chat, ending chat, etc. at will. The key to personalized retargeting messages was to track user behavior inside the chatbot. So we developed an algorithm that would track every movement of the user inside the bot, the deals they look at and how deep in the flow the users go to. Once we had all the data, we would sort user preferences using different metrics and would retarget the user with a personalized deal that they were most likely to buy.

Results

Master of Code created a conversational solution that Luxury Escapes used to create paid campaigns to drive users to access exclusive deals on the chatbot. Their first social campaign ran for 14 weeks in February 2019, which also included a retargeting strategy using Broadcast Messages. As a result, the chatbot generated more than $300K in its first 3 months of the campaign.